Survey Experiments Flashcards
(8 cards)
Why Opt for a survey experiment
Survery can be cheap and ensure random assignment, similar to an RCT
Disadvantages of Survey Experiments
Can be weak and hard to deduce whether people’s true attitudes will translate into actual behaviors
Priming Experiment
Encouraging you to put yourself in the shoes of others, take a certain perspective – basically prepping the subject to think a certain way before answering the survey questions. Often use the same or a similar question when doing this
Vignette Experiement
Help us to understand the effect of different phrasing of a question or different types of information being provided
Framing Experiment
Asking a similar question a different way through phrasing to see if this will elicit a different response from participants
List Experiment
Used to learn about attitudes/experiences that respondents would be reluctant offer up themselves. Also, hiding individual responses can encourage a truthful response
Conjoint experiment
Assesses how people make tradeoffs when given different options. But this also has the concern of social desirability bias
Average Marginal Component Effect
Identifies the causal effect of a particular value of the atrribute of profile j on the probability that the profile is choesen while holding the other attributes fixed