Sustainable Marketing

Question 1

Sustainable development

Answer 1

Development which meets the needs of the current generations without compromising the ability of future generations to meet their own needs

Question 2

Sustainable marketing

Answer 2

Creating, producing and delivering sustainable solutions with higher net sustainable value whilst continuously satisfying customers and other stakeholders (Charter et. al, 2006)

Question 3

Sustainable business

Answer 3

Business that recognises that corporate growth and profitability are important, but it also requires the corporation to pursue societal goals, specifically those relating to sustainable development.

Question 4

Triple bottom line performance measures

Answer 4

Economic
Environmental
Social

Question 5

Creating sustainable value through the marketing mix

Answer 5

Product
Price
Promotion
Place

Question 6

The human perceptual system is tuned to processes that occur on a human scale

Answer 6

This means that only process limited in time span, size and location are perceptible. Most ecological processes, however, including environmental degration, occur on a humanly imperceptible scale.