Sweetgreens Flashcards
Tell me about yourself?
I began my career in graphic design after graduating college for visual communication.
And after some time, I was more drawn to digital design so I became a UI designer and had my first opportunity as a UI designer at an early stage startup called Yourder. Which was a restaurant table ordering system. It was back in 2016 and it was ahead of its time. And it was at Yourder, where I worked alongside a UX designer for the first time, and just learned about this multidisciplinary field in design. And I was adamant that I’ll become a UX/UI/Product designer.
So I started my UX education with Interaction Design Foundation.
And got my first job as a UX/UI designer with another early stage startup called OYA.
OYA is an iOS mobile application that aims to bring women entrepreneurs and customers who want to support WOB together to support each other.
And a few months after covid broke out, I decided to further educate myself in UX design especially with user research and testing so I enrolled myself in a Bootcamp with CareerFoundry and worked as a freelancer while completing the certificate.
I freelanced mainly with design agencies and worked on projects with Chegg, Terra Kaffe, LGC, Netflix, and Acura.
So I have both in-house and agency experience.
I’m still currently freelancing while I’m looking for a new full-time opportunity.
Do you know anything about Sweetgreen?
Sweetgreen is a fast casual restaurant chain that serves simple, seasonal, and healthy salads, and grain bowls.
Industries:
Food and Beverage
Organic Food
Restaurants
Why do you want to work for Sweetgreen?
In previous roles, I didn’t get to do much user research as I would like. They were more user research sprints, and it’s something I really feel is important. I noticed that your company values user research, Human-Centered Design principles, and following an iterative design process based on the job responsibilities.
and conducting and applying user research as well as my UI design skills is where I feel like I can bring a lot to the team.
I also see this opportunity as a way to contribute to industries that I’m passionate about. Which are the restaurant and design industries.
Also the website and app is so beautiful and intuitive, I would love the opportunity to work with the team responsible for that.
Can you walk me through one of your projects?
Of course! I’ll walk you through Terra Kaffe
This was an exciting project because it’s my first experience working in the food and beverade industry.
So Terra Kaffe outsourced a creative & advertising agency called Ammunition.
And the agency hired me as a freelance UX/UI designer.
My main roles were in the prototyping phase.
Where I generated user flows, wireframes, high-fi prototypes and well as update their style guides.
I’ve worked with multiple team members but mainly with the creative director, creative strategist, and developer to come out with concepts for how they would like move forward with the mobile app UI to show to their client, Terra Kaffe.
Do you have experience in UI motion design and the ability to incorporate it into your work?
Yes, I do, and I’m actually taking animation courses to improve my motion design skills. and I use after effects, framer and lottie for UI motion design
What tools do you use?
I use Figma to create wireframes, prototypes, etc. but I’ve used Sketch before that.
For user testing, I use usertesting.com and when i’m working with KPIs to measure success in our designs, I use KPIs.
Usually, after a feature has been developed and launched, myteam and I will observe the data usually using something like amplitude(analytic software) and we’re checking to see if there has been any improvements on the KPIs.
The KPIs we usually focused on were drop-off, organic signups, task success rate, user error rate, etc
and I’ve use multiple project management systems like
Asana, Jira, and Monday
What is your design process?
I use the design thinking process: empathize, define, ideate, prototype, and test.
So depending on the work that’s given to me by usually a PM,
I would either update myself on the user research that’s already been done, or conduct
user research to help me understand who I’m designing for.
And then create user personas, list pain points and objectives, etc. from the user research data.
I’ll start ideating solutions with other team members and stakeholders.
And then I’ll start the UI process of prototyping the solution.
So I’ll create wireframes, storyboards, low-high fidelity prototypes, etc.
Then comes testing the prototype where the team and I will conduct usability testing.
And this whole process basically iterates so we can refine the problem statement and come up with better
Solutions.
Do you have any questions for me?
- How many people are on your design team?
- What part of the design process is your company on right now?
- How would you describe your company’s culture?
- What are the steps in and timeline for the interview process?
I’m really looking forward to joining the team at Numerade. And
I’m so excited about this role.
Please let me know if I can do a design challenge. Or if you need any other information.
I really enjoyed chatting with you.
Thank you for your time.
Do you have experience with user testing, both in-person and online?
When I was at Yourder, I assisted in conducting moderated user testing with an MVP, with small mom-and-pop restaurants.
We’ve also sent out prototypes to our user testers to conduct A/B testing to see if our new design was going in the right direction.
In the face of conflict, how did you deal with that?
I navigate conflict empathetically.
I try to understand where the pain points are and ask open-ended questions.
Listen actively and l try to cultivate a shared understanding
through some research, and try to uncover the reasoning behind our choices. And maybe bring in other stakeholders.
And hopefully this will help us understand each other’s decisions, and we can come up with a choice collaboratively.
Do you have experience with user research(orchestrating, conducting, and analyzing)?
Yes for example,
At OYA, the team and I conducted qualitative user research.
For example,
We reached out to women entrepreneurs through Instagram and a lot of them were willing to help out for free. We sent open-ended customer surveys to learn about what features they would be most interested in seeing on our app.
And then we would examine the data and created personas, user flows, wireframes, and prototypes.
How do you work with the development team?
I like to include the development early on in the UX process to assess technical feasibility.
I want to know if it can be built before I even start designing.
Once I hand off designs to development, I’ll work with them to make sure that design requirements are properly translated. I’ll also structure and document the designs for the developer in the Figma file. Stylistic, structural, and Interactions.
Once the development is finished I help test to make sure that it aligns with the original designs and works properly.
Do you have experience articulating, negotiating and refining designs with cross functional teams?
How do you work in cross-functional teams?
How do you work with developers/product managers/other designers?
Yes, I do.
Relationships are so important within an organization. A great product comes from a great team. and that involves involving different stakeholders including marketing and development in the product design process.
and to have a great cross-functional team involves clear communication, a good plan, and strong focus, and great leadership.
and from my experience, working in a cross-functional team, we increase that mutual trust and learn a lot of respect towards each other because we’re working as a team during the entire project.
Do you have any questions for me?
- How many people are on your design team?
- What part of the design process is your company on right now?
- How would you describe your company’s culture?
- What are the steps in and timeline for the interview process?
I’m looking for something between $100 and $110k
I really enjoyed chatting you.
I’m so excited about this role.
Please let me know if I can do a design challenge. Or if you need any other information.
Thanks for your time.
Do you have any questions for me?
- How many people are on your design team?
- What part of the design process is your company on right now?
- How would you describe your company’s culture?
- What are the steps in and timeline for the interview process?
I’m looking for something between $100 and $110k
I really enjoyed chatting you.
I’m so excited about this role.
Please let me know if I can do a design challenge. Or if you need any other information.
Thanks for your time.
