Sybolism Of Colour And Form

Question 1

Orange

Answer 1

Joy, Enthusiasm, Warm, Sport

Question 2

Yellow

Answer 2

Sun, Joy, Happiness, Disease, Illness, Clean, Stands Out, Warning

Question 3

Green

Answer 3

Clean, Nature, Growth, Money, Jealousy, Comforting, Relaxing

Question 4

Blue

Answer 4

Trust, Intelligence, Authority, High Ranking, Spiritual, Information, Space, Clean, Balance, Soft, Strong

Question 5

Purple

Answer 5

Good judgment, Royalty, luxury, Most expensive, Ambition

Question 6

Brown

Answer 6

Warm, Stimulates appetite, Considered dull, Simplicity, Outdoor

Question 7

Grey/Silver

Answer 7

Strength, No aggression, Traditional Tech

Question 8

Red

Answer 8

Blood, Fire, Strength, Power, Love, passion, Long Wave Length, Go Faster

Question 9

Black

Answer 9

Secretive, Unknown, Depressing, Authority, Power, Strength, Hidden, Death

Question 10

White

Answer 10

Purity, Innocence, Clean, New, Fresh, Strength, Modern, Technology

Question 11

Primary colours

Answer 11

(Red, Blue, Yellow) can’t be made by other colours

Question 12

Secondary colours

Answer 12

(Purple, Orange, Green) made from equal amounts of primary colours

Question 13

Tertiary colours

Answer 13

All other colours that aren’t primary or secondary

Question 14

Complementary colours

Answer 14

Opposites on the colour wheel, they make each other stand out

Question 15

Analogous colours

Answer 15

Next to each other on the colour wheel

Question 16

Active colours

Answer 16

Stand out, Long wavelength

Question 17

Passive colours

Answer 17

Sit in the background, Short wavelength

Question 18

Types of symmetry

Answer 18

Rotational, Liner, Implied

Question 19

Symmetry

Answer 19

Makes the product look strong, stable and reliable. It give the feeling that the product will function well

Question 20

Asymmetry

Answer 20

Makes the product look dynamic, exciting and cutting edge

Question 21

Curved edges

Answer 21

Approachable, comfortable and easy to use

Question 22

Sharp edges

Answer 22

Look accurate, efficient, machine like

Question 23

Circles

Answer 23

Perfection, completion and unity

Question 24

Jagged shapes

Answer 24

Suggest pain, tension, aggression

Question 25

Horizontal shapes

Answer 25

Calm, peacefulness, relaxation

Question 26

Vertical shapes

Answer 26

Nobility, dignity, uprightness

Question 27

Diagonal shapes

Answer 27

Suggest movement, action

Question 28

Pyramid shapes

Answer 28

Stability, reliability

Question 29

Rules of thirds

Answer 29

Looks more appealing then any other fraction

Question 30

The golden section

Answer 30

1.618, commonly used for rectangles

Question 31

Continuity

Answer 31

Our minds fill in the gaps to form complete shapes we are used to seeing

Question 32

Simplicity of form

Answer 32

Always view something in its simplest form

Question 33

Optical illusions

Answer 33

Ponzo railway line illusion, if a product is a pyramid shape details look bigger at the top. Use black to make things look sleeker. Horizontal lines make things look wider.