T6 Political Flashcards
(41 cards)
The Rise of Tony Blair and New Labour (1994 - 1997)
- John Smith, the Labour leader (1992 - 1994) and successor to Neil Kinnock suddenly died of a heart attack in 1994, after less than two years in the post.
- He was to be succeeded by Tony Blair and ‘New Labour’.
The Blair-Brown Pact
- Blair and Brown had both entered parliament in 1983.
- They shared an office and were both modernisers in the Labour Party.
- At the time of John Smith’s death, Brown would have been regarded as the more experienced of the two.
- It was agreed at a dinner at the Granita restaurant in Islington that Blair would stand as leader and work in close partnership with Brown who would act as strategist and policy expert.
- Afterwards, it was widely believed that Blair had agreed to step down at some point in the future to allow Brown to have his turn as leader.
- The question of when exactly Brown would take over later would cause tensions between ‘Blairites’ and ‘Brownites’ within the Labour government.
- Despite the efforts of the spin doctors to project a united image, the strain in this central relationship between number 10 and number 11 Downing Street was impossible to disguise.
New Labour
- Under Blair’s leadership, the Labour Party moved further to the centre-ground of British politics.
- Under Blair, ‘social equality’ was downplayed in favour of ‘social justice’, a concept that both Liberals and moderate One-Nation Conservatives could readily support.
- Using the label (or slogan) ‘New Labour’, the party now abandoned socialism with its attacks on capitalism in favour of the Thatcherite free market.
- Labour also moved onto Conservative ground, by taking up the issue of law and order.
- Additionally, it became warmer towards Britain’s European membership.
- Beyond policy, Labour became more sophisticated in its use of media, the very ‘marketing’ activity treated with such hostility by an earlier generation of politicians.
- The concept of ‘New Labour’ was a practical response to the preceeding years of continuous Conservative governments and to the long-term pattern of Labour’s electoral decline.
- The Labour Party had not secured a clear-cut electoral victory since the 1966 General Election under Harold Wilson.
- The architects of New Labour became convinced that the Labour Party would never win a general election again until they could attract the votes of aspirational ‘Middle England’.
- Blair insisted that a Labour general election victory was his purpose and that he did not enjoy being the powerless leader of the opposition.
- His belief, shared by Gordan Brown, Peter Mandelson and Alistair Campbell, was that the Labour Party must modernise if it were to survive and prosper as a political party.
- Under Neil Kinnock, much of the toxic baggage of the 1983 disastrous manifesto (‘the longest suicide note in history’) and the actions of Militant during the 1980s had been abandoned.
- This process was further consolidated under John Smith’s leadership, but Blair and those who thought like him were frustrated at Smith’s caution and believed that modernisation needed to go much further and faster.
- In particular, they held Smith ‘Shadow Budget’ as being partly responsible for the Labour Party losing the 1992 General Election.
- This is because it re-enforced the image of the Labour Party being the ‘tax-and-spend’ party, not to be trusted with the nation’s economy.
- Thus, the New Labour Chancellor of the Exchequer, Gordon Brown’s, favourite economic catchphrase was ‘prudence’ meaning being extremely careful with money.
The New Labour Image
- Image and branding were central to the New Labour project.
- A line had to be drawn with Labour’s socialist past and trade-union roots.
- Old Labour now represented everything that was bad according to Blair: ‘the destructive influence of the trade unions, the dominance of the block vote at party conferences, the hard left and Militant and the pettiness of the party-political activist’.
- New Labour would create a New Britain – modern, youthful, progressive and dynamic.
- Out of this vision emerged the now much-derided New Labour catch-phrase ‘Cool Britannia’.
- Under Blair, Downing Street receptions were as likely to be populated by pop stars, sporting heroes and celebrity personalities, as by foreign ambassadors and captains of industry.
Abandoning Clause IV
- Even more symbolic was Blair’s abandoning of Clause IV of the Labour Party constitution.
- This was the constitutional clause that had committed the Labour Party to nationalising the ‘commanding heights’ of major British industries. Blair saw abandoning Clause IV as important, to demonstrate to the electorate just how far the Labour Party had changed and modernised.
- In the words of one party official, ‘It was a classic rebranding exercise. Announce that you are new and different, then demonstrably show that you are new and different by a very high-profile act.’
Rupert Murdock’s Support
- New Labour realised that controlling its image required getting the support of Rupert Murdock, the Media Baron and his right-wing owned press.
- Indeed, it held the Conservative-dominated press partly responsible for Labour’s exclusion from power since 1979.
- Memories of The Sun’s remorseless attack on Neil Kinnock in 1992 were deeply ingrained on New Labour minds, even if the newspaper’s claim that it was ‘The Sun wot won it’, was an exaggeration.
- Strikingly, Blair accepted an invitation from Rupert Murdock to speak to senior executives of News Corporation at a gathering off the coast of Queensland, Australia, in July 1995.
- This secured The Sun’s support for Blair and New Labour in the 1997 General Election.
Blair Embraces Thatcherism
- In 2002, twelve years after Margaret Thatcher left office, she was asked at a dinner what was her greatest achievement. Thatcher replied: ‘Tony Blair and New Labour’.
- New Labour was a response to and part-acceptance of the Thatcherite Revolution.
- At times Blair’s admiration for Margaret Thatcher was undisguised and not just for being a strong leader who moulded her party in her own image.
- In 1996 Blair told an American newspaper that a future Labour government would fail if it were seen ‘dismantling Thatcherism’.
- Blair, following Thatcher’s lead, embraced the primacy of the free market, low direct taxation, control of inflation, privatisation, acceptance of the globalised economy, and restricted trade union power.
- After taking office, Blair soon invited Margaret Thatcher to visit 10 Downing Street.
- She reportedly declared that her Thatcherite legacy was safe in his hands.
- While the historian Anthony Seldon argues that in Blair, ‘rather than in any of the Tory Leaders who succeeded her, she found her truest heir’.
Blair’s background, personality and leadership style
- Blair was not a traditional Labour politician.
- He came from a wealthy family who were Conservative supporters, and attended the expensive Fettes private school before Oxford University.
- Blair did join the Labour Party until after he had graduated from Oxford.
- Blair did not feel very attached to the traditional left-wing ideological policies of Labour, which contributed to his desire to modernise the party in order to compete for the middle and upper class vote.
- Blair was young, energetic and charismatic.
- Blair performed well in Parliament and well delivering speeches at party conferences, but was equally comfortable in media appearances, even on non-political programmes.
- Blair took care to foster an image as a normal person despite his privileged upbringing, often dressing casually, emphasising his support of his local football team.
- The phrase ‘call me Tony’ used on This Morning can be used to reference this approach
- Blair and his spin doctors (eg. Alistair Campbell) were careful to maintain positive relationships with media figureheads like Rupert Murdoch in order to best control how Labour government policies were reported in the press and on TV.
- Blair’s personality and media relations combined to give him incredibly high approval ratings in his early months as PM.
- This peaked in the aftermath of Princess Diana’s death when Blair and Campbell came up with the phrase ‘the people’s princess’, which tapped into people’s grief more effectively than the royal family’s reserved response
The New Labour Programme (1994 - 1997)
- Socialism Abandoned: Labour MPs and candidates were to avoid using the term ‘socialist’ in their public statements so as not to frighten the electorate. New Labour would accept that class-based politics were no longer relevant and would no longer present its polices in terms of class struggle. This meant an acceptance of the new consensus established by Thatcherism.
- Abolishing Clause IV: Nationalisation (public ownership) of the ‘commanding heights’ of the economy would no longer be a party objective, signalled by the abolition of clause IV of the Labour Party’s constitution. This meant an acceptance of Thatcher’s privatisation policies.
- Embracing Capitalism: The City and the business world represented by the CBI were to be embraced by reassuring them with the promise that capitalism would be safe in New Labour hands. This meant an acceptance of Thatcher’s deregulation policies.
- Weakening Trade Union Power: The legal weakening and restriction of trade unions would be continued. This meant an acceptance of Thatcher’s anti-trade-union policies.
The Political Centre-Ground
- These policies were intended primarily to appeal to middle-class Britain where the bulk of the electorate was to be found.
- By avoiding both the extremism of the Left and Right by accepting progressive ideas.
- New Labour hoped to win over floating voters in the centre-ground of politics.
- It was a recognition that the old working class, which historically had been the main support base of the Labour Party, had greatly shrunk with the decline of traditional large-scale heavy industries in Britain with deindustrialisation.
- It was also an implicit acceptance that Thatcherism had created a new consensus by making radical changes that could not be undone.
Reaction of the Left to New Labour
- The New Labour approach naturally upset the socialist Left of the party that could trace their wing back to the Bevanites.
- They characterised New Labour as being a sell-out of the Labour Party, by the Right of the Labour Party that could trace their wing back to the Gaitskellites, to Thatcherism.
- They were concerned that the Labour Party was abandoning its socialist working-class and trade union roots.
- They argued that New Labour lacked a distinct, radical ideology.
- Instead, it was presenting itself to the middle-classes as wanting to do the same as Thatcherite Conservatives, only more efficiently and without the sleazy scandals.
Response of the Right to New Labour
- The response of the Right of the Labour Party, which supported the New Labour project, was to point out that the world had changed.
- Thatcherism and deindustrialisation had transformed Britain.
- Loyalty to old Labour socialist values and refusal to modify policy had simply made the party unelectable for 18 long years.
- The argument was convincingly won with the New Labour 1997 General Election landslide.
New Labour ‘Spin’ (1997 - 2007)
- Tony Blair’s style of government was well illustrated by his use of ‘spin doctors’.
- The term was borrowed from the USA in the late 1990s to describe special advisers employed by politicians to present their policies – in the media and towards the electorate – in the best light possible.
- At its best, political ‘spin’ was essentially a form of public relations; at its worst it was only telling part-of-the-truth partially or simply just telling outright lies.
New Labour Spin Doctors
- Blair relied on a team of special advisors, most prominent of whom were Alistair Campbell and Peter Mandelson, to handle the media and to help him judge the public mood, so that he could adjust his rhetoric and government policy accordingly.
- The practice was not new.
- Margaret Thatcher, for example, had employed a well-organised press team, led by Bernard Ingham.
- What was different about New Labour’s spin doctors, was the large degree of unelected influence, that they appeared to have had.
- They influenced and shaped not only New Labour’s media image and messaging, but appear to have also influenced New Labour government policies.
Alistair Campbell
- Alistair Campbell was Blair’s special advisor and chief spokesman from 1994 to 2003.
- Although he held no official government position, he was so influential in presenting Blair and his policies to the public that some newspapers described him as the ‘real Deputy Prime Minister’.
Peter Mandelson
- Peter Mandelson was Blair’s highly successful 1997 election-campaign manager.
- He became Trade Minister in 1998, but resigned in the same year and then became the Northern Ireland Minister in 1999, but resigned in 2001.
- In both cases his resignations had been brought about by allegations that he had been involved in irregular financial dealings.
- This did not, however, prevent him being appointed Britain’s European Trade Commissioner in 2004.
New Labour’s Spin Words
- ‘Third Way’: A New Labour term meaning avoiding the extremes of right-wing Conservative and hard left-wing old Labour policies and instead choosing a moderate middle course.
- ‘Cool Britannia’: An already existing journalistic terms appropriated by New Labour to describe how fashionable and in touch it was as a new political movement.
- ‘Inclusiveness’: Referring to a society where nobody was left out, where there would be no ‘social exclusion’.
- ‘Stakeholder Society’: This had two meaning. In a practical sense, it meant ordinary people having state protected investments and pensions. While, in an abstract sense, it meant ordinary people feeling that they belonged collectively to wider society.
- ‘Forces of Conservatism’: This was a blanket term, first used by Blair in a speech in 1999, to condemn anything that held back or went against his idea of progress.
The Third Way
- ‘The Third Way’ was a New Labour term meaning avoiding the extremes of right-wing Conservative and hard left-wing old Labour policies and instead choosing a moderate middle course.
- In a 1998 New Labour pamphlet on the Third Way Blair defined the four values essential for a ‘just society’ as ‘equal worth, opportunity for all, responsibility and community’.
- The important point is that New Labour sought to build on, rather than simply continue, Thatcherism.
- Blair’s approach perhaps owed more than he ever admitted to John Major. It had been Major’s ambition to project ‘Thatcherism with a human face’.
- The notion of the Third Way was not new and had been popularised by Professor Anthony Giddens of the London School of Economics.
- Both Blair and Brown were fascinated by American politics, with Blair deeply impressed by President Bill Clinton’s skill in repositioning the Democratic Party during his successful 1992 bid for the Whitehouse.
- A supposed common ideological commitment to The Third Way underpinned a close friendship between the two men and if Clinton had ‘invented’ the ‘New Democrats’, a corresponding rebranding of Blair’s ‘New Labour’ naturally followed.
- Many critics, however, argued that the Third Way was never a coherent ideology and simply an empty New Labour ‘catch-phrase’ or ‘buzzword’ used by spin doctors with no real meaning.
- Indeed, Third Way language was largely dropped after New Labour’s first term in office.
- In August 2001, Robin Cook who had been New Labour’s Foreign Secretary pondered, ‘Whatever happened to the Third Way?’
Reasons for the Conservative 1997 General Election defeat
- The Conservatives had been in power for 18 years and the public wanted a change.
- Throughout the period 1990 to 1997 the Conservative government had a very small majority, which had the restricting effect of its ability to pass controversial legislation [laws] and forcing it into making deals with the minority parties like the Ulster Unionist Party.
- John Major was weak because of his uninspiring leadership, grey personality (mocked relentlessly by Spitting Image).
- The cumulative destructive effect, following Major’s infamous ‘Back-to-Basics’ speech, was a long series of sexual and financial scandals involving Conservative government ministers and MPs.
- The government’s forced withdrawal from the Exchange Rate Mechanism (ERM) on ‘Black Wednesday’ undermined the Conservatives’ reputation for financial competence and management of the economy.
- The public’s distaste for the unseemly squabbles and splits within the Conservative Party over the ratification of the Maastricht Treaty.
- There were years of continuous divisions within Major’s cabinet between Eurosceptics and proEuropeans.
- John Major’s inability to win total loyalty by his party (demonstrated in the 1995 ‘put-up-or-shutup’ Conservative leadership contest) undermined his authority.
Reasons for the Labour 1997 General Election Victory:
- The recovery in strength and confidence of Tony Blair’s New Labour, which presented a far more youthful and livelier image to that of the tired Conservative Party.
- There was the discipline of New Labour’s media operations with its use of ‘Spin Doctors’ like Alistair Campbell and Peter Mandelson that put a positive ‘spin’ on New Labour’s messaging.
- The switch of The Sun newspaper and other Rupert Murdoch publications away from the Conservatives and endorsement of Tony Blair and his New Labour project was as decisive.
- It was as decisive as it had been in 1992 in influencing the election outcome.
The 2001 General Election
- In 2001, Labour maintained the massive majority it had gained in 1997, suggesting that the electorate considered the government had performed well over its four years in office.
- In terms of seats it was the status quo, Labour losing only five with the Conservatives down just one.
- There was a fall of 3.7% in Labour’s aggregate vote, but this had minimum effect on its overall strength.
- It is true that there was a leaking of nearly three million voters from Labour, but commentators put this down to general apathy among the electorate which had led to a turnout of 59% compared with 71% in 1997.
- The apathy was largely explained by opinion polls giving the government such a clear lead that neither supporters nor opponents had any incentive to vote since the outcome was a forgone conclusion.
- Blair’s popularity was a major factor in Labour’s success.
- Although William Hague, who had been elected Conservative leader in 1997, was a skilled opponent in the House of Commons, being particularly formidable at Prime Ministers Questions, his quality did not translate into popularity in the country at large.
- The same was true of his part, which found it difficult to catch up to Labour’s lead.
- The Conservatives at this stage lacked a distinct image to make them an alternative in the eyes of voters.
- Although, this is the nature of party politics, they sniped at the government, they found it difficult to score a palpable hit.
- Britain’s finances seemed secure in the hands of Gordan Brown as the Chancellor of the Exchequer and the economy was growing.
- In regard to Northern Ireland, Blair had taken a number of initiatives, like the Good Friday Agreement, leaving little room to attack him.
- In foreign affairs the government’s record was sound and while there was some uncertainty with the dealings with Europe there was even more about the Conservatives attitudes towards Europe due to internal divisions within the Conservative Party.
Reasons for Labour’s victory in the 2001 General Election
- Blair’s continued popularity with voters.
- Blair laid stress on the improvement in the public services.
- William Hague’s inability to present himself as a better alternative to Blair.
- The perception that the government was handling the economy and foreign affairs effectively.
- Trust in Brown as a prudent Chancellor of the Exchequer.
- The Conservatives ran a poor campaign as they lacked a clear set of targets on which they could attack the government. Their main line was opposition to adopting the Euro, which failed to attract floating voters.
- The opinion polls had concurred in predicting a Labour victory, thus increasing voter apathy to vote.
The 2005 General Election
- In May 2005 Tony Blair achieved a remarkable first for a Labour Prime Minister; he won his third straight election victory in a row.
- The number of seats achieved by Labour was 57 fewer than the 2001 figure, 356 compared to 413, and its aggregate vote fell by more than 5%.
- The Conservatives gained 32 more seats than four years earlier, while the Liberal Democrats’ total of nearly six million votes, approaching two-thirds of Labour’s total was not reflected in the number of seats they acquired due to the first-past-the-post electoral system.
- Despite losing ground in the election, Blair’s government had retained a comfortable overall majority.
- There was no reason for thinking it could not run another full term if it chose.
Reasons for Labour’s victory in 2005 General Election
- Although Blair’s involvement in the Iraq war lost him some popularity, he was still regarded by the electorate as the outstanding choice among party leaders.
- Since the Conservatives had supported the government’s decision to go into the 2003 Iraq War, they were unable to gain from the mounting criticism of the war.
- Knowledge of the economic and financial difficulties that were beginning to face Britain had not become sufficiently widespread for it to count as a factor against the government.
- Despite the Conservatives’ maintaining their vote and slightly increasing their total support, they were still not able to make inroads into Labour’s lead.
- The Conservative Party had three different leaders within two years. William Hague had been replaced with Iain Duncan Smith after the 2001 General Election defeat and then in 2003 Iain Duncan Smith, having proved less charismatic in leading the party, was in turn replaced by Michael Howard. All this did not sit well with the public who regarded the Conservatives as a divided party lacking in confidence and unlikely to be able to govern well.
- Backed by a wily team of spin doctors, Blair by 2005 was an experienced political operator who knew how to project his image. Howard was a competent leader but he was no real match for Blair in the presidential-style campaign that the Prime Minister conducted.
- Michael Howard made a bad choice of issues on which to fight the 2005 General Election. His emphasis on immigration and law and order, concerns on which his own record when dealing with them as Home Secretary in John Major’s Conservative government (1990 - 1997) was not impressive, proved something of an embarrassment.
- As early as 1997, a fellow Conservative, Ann Widdecombe, had described Michael Howard as having ‘something of the night about him’.
- He tried to make light of her description, but it proved a handicap thereafter as satirists often depicted Howard as a Vampire.
- He was quite never able to get rid of the sinister image that one of his own side had given him.