Target Audiences

Question 1

Target Audiences

Answer 1

• > The audience(s) that are meant to buy your product
• > Also called “demographics”
• > Key demographic: 17-49 years old

Question 2

Factors Involved

Answer 2

A) sex (gender)
B) race
C) age
D) education level
E) household income

Question 3

5-10 years old

Answer 3

• children with parents
• movies with “moral” messages
• very profitable age group
• no explicit violence, no gore, no profanity
• if there is smoking it is a vilian (the bad guy)
• How to advertise this group
  1) merchandise - food, toys, etc
  2) tv commercials
• studios sell these movies to all sexes, races, ages, educations and incomes

Question 4

8-13 year olds

Answer 4

• used to be completely ignored by studios b/c they have no money and no transportation
  *they do have money
  Disposable income - money that you have you spend
• Mary Kate & Ashley Olsen branded themselves and were HUGELY successful
  Present Day Examples:
  Justin Bieber, Zac Efron, One Direction, Miley Cyrus
• they are one of the most profitable age groups (demographics) - they spend money on clothing, food, and entertainment
• AKA Tweens- between child & teen
• studios consider when marketing: sex and race
• studios do not consider: education, income, age

Question 5

14-19 year olds

Answer 5

• opening night consumers
• studios think you want: action, horror, gore, comedy, soundtrack
• begins the key demographic (age 17) -> develop brand loyalty
• fast paced
• parallel swing -> see movies intended for older and younger audiences
• studios will consider: sex, race
• studios will not consider: age, income, education

Question 6

20-29 years old

Answer 6

• college students/ young adults living on their own
• genres -> action, comedy, horror, drama
• parallel swing
• nostalgia factor-> advertising designed to make you think of your past fondly
• studios consider: age, race, gender, income, education

Question 7

30-49 years old

Answer 7

• end of key demographic (17-49)
• all genres
• parallel swing
• nostalgia factor
• documentaries/ musicals become appealing
• profitable group!!
• all factors considered

Question 8

50+ years old

Answer 8

• most ignored group by studios-> fewest movies made for this age group -> huge mistake!! they have time AND money
• only parallel swing down
• genres (all)-> westerns/ musicals/ documentaries
• all factors considered
• director specifically mentioned in trailer-> if they have long/ distinguished careers
• nostalgia factor