The Big Issue Flashcards
(33 cards)
Which publishing company do TBI work with?
Dennis publishing
How does TBI make revenue?
•Advertisements: Sky advert for Westworld (conglomerates)
Charity adverts and local community adverts (e.g. club de Fromage)
•Issues sold on the streets - vendors pay £2 for a copy and resell for £4, vendors keep their profits
•Digital subscriptions
•TBI shop
Profits are given back to the community and TBI vendors
What is TBI slogan?
“A hand up not a hand out”
Which company funded TBI?
The Body Shop gave TBI a grant of £50,000 to kick start the brand. Now TBI is self-sufficient
(One of the founders of TBI was married to the founder of the body shop)
Who does TBI work with to digitally distribute the magazine?
ZINIO
In which countries has TBI globalised?
Japan
Australia
South Korea
Ireland
Taiwan
Over 35 countries
Which TBI group provides the homeless with training, mental health support and housing support?
The Big Issue Foundation
Which TBI group provides entrepreneurs who are contributing to solving poverty funds to kickstart their company?
The Big Issue Invest
Which celebrities appeared on the front cover of TBI?
Robert Downey Jr
David Bowie
Ricky Gervais
Why would TBI create collectors editions?
To influence audiences to collect the magazine
Artist Ben Eine designed covers to celebrate the sale of 200 million TBI copies
What was the difference in TBI sales from 2000 to 2011?
2000s: 300,000 copies sold a week
2011: 125,000 copies sold a week
Why did sales increase after TBI decided to rebrand?
•Magazines became more politically focused (popular with the public)
•Celebrity issues (star appeal)
How does TBI challenge Curran and Seaton’s theory?
C+S argue that a small number of media conglomerates control the media industry, limiting creativity. However, despite not being profit driven, TBI are still successful and can self-sustain the company.
Supports the theory as TBI focus on creative content as a result of this
How does TBI minimise risk to maximise audience?
• Use star appeal
• Politically charged content (popular public interest)
• Commercial adverts generate revenue
How are the target audience for TBI?
ABC1
- magazines more expensive
- commercial ads target ABC1 audience (sky West world ad)
How are the digital copies of TBI made accessible?
Audiences can buy one issue at a time, rather than choose to subscribe for the whole year
How are vendors represented as heroes?
• Go out in “all weathers”
• Called an “inspiration”
• Donato self represents himself on contents page and how he overcame struggles
How does TBI not idealise homeless people?
Mentions of drugs/alcohol/violence. Describes a homeless are as “mad max”
- realistic representation
How does TBI make it clear they are left wing?
• Criticise Thatcher
• Claims that conservatives closed down libraries
• Called Trump “Garish”
- openly anti-conservative
Which article presents only men as ‘heads/chiefs/bosses’?
Why don’t the homeless just go home?
Why does the art article only show male artists?
Could be because men are more likely to be made homeless - trying to be a positive role model for men
How are men represented stereotypically?
• Powerful: Westworld Sky ad/Captain America/The Terminator/King Charles
• A-team advert: macho male representation
How does the “we made history didn’t we” article represent men?
Shows the founders of TBI in a low angle shot, DMOA - suggests power
How is there a binary opposition to how women are represented and how men are represented?
In one article interviewing celebrities, men are praised for their careers “Champion Andy Murray”, “Harry Potter Star Daniel Radcliffe”
- whereas women are only credited as their job title “Actress Joanna Lumley”
- shows how men are celebrated more than women
