Vogue

Question 1

Which company published VOGUE?

Answer 1

Condé Naste

Question 2

What does the VOGUE fashion fund do?

Answer 2

Funds new fashion designers in order to find new talent
(Minimises risk)
- Turned into a reality TV show with Amazon

Question 3

How does the Condé Naste college of fashion benefit VOGUE?

Answer 3

Creates revenue due to the tuition, minimises risk by minimising competition

Question 4

How much does a single page advert cost in VOGUE?

Answer 4

£36,000

Question 5

How does VOGUE maximise their audience?

Answer 5

•Star appeal
•Artist collaborations
•Mainstream ideology

Question 6

Where has VOGUE globalised to?

Answer 6

Japan
Mexico
France
Italy
Etc

Question 7

How has VOGUE distributed digitally?

Answer 7

•Websites for specific countries : VOGUE UK
•Strong social media presence, uses apps for designated countries like using WeChat for Chinese audiences

Question 8

When and where was VOGUE originated?

Answer 8

1892 in America
Purchased by Condé Naste in 1909

Question 9

How does VOGUE take risks?

Answer 9

•They were the first to print in colour in 1930s which made the magazine more expensive, but they relied on their ABC1 audience to guarantee a profit
•First African American model

Question 10

How many copies does VOGUE sell a month

Answer 10

Still around 200,000 despite the decline in sales over they years

Question 11

How does VOGUE maximise profit?

Answer 11

Companies replicate successful formats to maximise profits

Question 12

How does VOGUE challenge Curran and Seaton’s theory?

Answer 12

Despite their mainstream ideology, VOGUE focuses on finding new talent which shows they embrace new creativity

Question 13

How is VOGUE an opinion leader?

Answer 13

VOGUE cultivates audience into widespread beliefs because a passive audience (mainstreamers) are influenced to align with their values and beliefs

Question 14

Who is the target audience for VOGUE?

Answer 14

•18-35
•Mainstreamers, aspirers
•ABC1
•People looking for self improvement

Question 15

Why has Vogue diversified digitally and are they successful?

Answer 15

They move to where the audiences are
- “73 questions” series very popular

Question 16

Which exhibition were vogue shown in?

Answer 16

National portrait gallery to celebrate Vogues 100th anniversary
- reinforces high brow brand identity

Question 17

What did Conde Nastes luxury conference do?

Answer 17

Created workshops and allowed speeches from famous fashion designers
- increases revenue and enforces high brow brand identity

Question 19

How is Anna Wintour essential to the success of Vogue?

Answer 19

Changed the face of magazines forever by switching fashion magazines from showing models to showing Hollywood celebrities
- created Teen Vogue and Men’s Vogue

Question 20

How does vogue act as an ideological state apparatus?

Answer 20

• Influences people to align with the dominant hegemonic ideology of the time
• Encourages people to buy products (encouraged consumerism in the 1950s)

Question 21

Which famous artists/celebrities can be found in vogue?

Answer 21

• Nelson Mandela co-editted a copy of Paris Vogue
• Royal family members such as princess Diana and Kate Winslet allow vogue to maintain its high brow status

Question 22

What is Conde Nastes estimated net worth?

Answer 22

Over $700 million

Question 23

How does Vogue represent its high brow brand identity?

Answer 23

Picnics article - mention of Queen Victoria, expensive clothing, Oscar Wilde quote
Front cover - extravagant jewels, teal colours, head dress

Question 24

How are women represented as domestic?

Answer 24

Passive representations of women
Imperial leathers advert, holding child, snuggling her face into him - nurturing and maternal
Picnics article, sitting around holding children
Heatwaves, modelling clothes
Women are not represented as DOING anything

Question 25

Why are women represented as domestic in vogue?

Answer 25

Target audience (20-35) Women at the time were more likely to get married and have children younger, represents a lot of young families, caters to the target audience

Question 26

How is the social and cultural context of second wave feminism reflected in the 1965 issue?

Answer 26

Shiela Blacks money article - teaches women to be financially independent “invest without their husbands knowing about it” Also caters to upper class audiences Women more independent

Question 27

How are women represented as sexualised?

Answer 27

Revlon advert - gesture code of woman shutting her eyes and raising her head whilst applying blush - possible sexual innuendo Bare essentials advert, woman is naked from the shoulders up (close up shot) “Are you woman enough”

Question 28

What does Van Zoonen argue about the representation of women?

Answer 28

Women are either sexualised or domesticated

Question 29

How are people of colour symbolically annihilated?

Answer 29

• Bare essentials advert shows “nude” lipsticks, would only show up as nude on light skin • Black Egyptian men in the picnic article, faceless, seen as servants, in the foreground- less important than the white woman • Man in the boat seen to be working in comparison to the white man in a suit looking professional