Technical SEO Flashcards
(35 cards)
What is the main source of all SEO information about any website?
Rendered HTML
The title tag displayed in the search results is different from the one you see on the page. What might be the reason(s)?
Google overwrote your title tag & Javascript issue
What is the most significant difference between rendering by a browser and rendering by Google?
browsers don’t respect browsing directives
Urls with # cannot do the what?
be indexed by Google as separate pages
What is the best way to handle pagination?
set self referencing cannonicals for all paginated URLs
<a href=”/page.html”> is an example of what?
a link that google will crawl as a stand alone page
What is the most possible reason why Google canonicalizes page A to page B even though these pages are very different?
javascript issue
What is the best course of action after a staging website got indexed by Google?
add noindex meta robots tags
Will Google respect the <meta></meta> tag added to the page <body> ?
yes, google will respect it
What is the best HTTP status code to return when a website is on maintenance?
503
What happens if robots.txt returns a 404 error?
Google will treat it as if all website pages are allowed for crawling
What is RankBrain and why does it matter?
RankBrain is part of Google’s search algorithm. It’s an Artificial Intelligence (AI) system used to process billions of web pages to help determine which results are the most relevant, in particular, queries that are new and not necessarily related to specific keywords (to really dumb down the explanation). There isn’t a way to optimize websites for RankBrain other than to continue to focus on quality content because RankBrain is less about keywords.
How do you use content marketing for SEO?
Content marketing is crucial to effective SEO because Google wants quality content, it gives you content to optimize for SEO, and it creates content other websites will link to (when done right). Content marketing is often done via a blog, but content can be created in many other forms as well, such as video, podcasts, infographics, ebooks, and so on.
Why do internal links matter?
Internal links are links within your website linking to another page within your website. Internal links help all of the content on your website to get crawled and ranked.
What is Domain Authority?
A website’s domain authority (also known as thought leadership) reflects its importance in a particular subject area or market. Domain Authority is a Moz-developed search engine ranking score. This relevance directly influences its ranking by search engines, which use automated analytic algorithms to determine domain authority.
How does site speed impact SEO
Site speed is a crucial factor in SEO for several reasons:
Faster-loading sites provide better user experience
Google’s algorithm takes into account page speed as a ranking factor
Slow sites can lead to higher bounce rates and lower engagement
How can you improve site speed?
Optimizing images and other media files.
Minimizing HTTP requests by reducing the number of elements on a page.
Enabling browser caching.
Using content delivery networks (CDNs).
Minifying CSS, JavaScript, and HTML code.
What is the importance of XML sitemaps in SEO?
They ensure that search engines can find and crawl all relevant pages.
Sitemaps help search engines discover new or updated content faster.
They can provide additional metadata about each page, like the last modification date.
- What is technical SEO?
Technical SEO refers to the process of optimizing a website’s infrastructure to help search engines crawl and index it more effectively.
- How does page speed impact SEO?
Google prioritizes user experience.
If a page loads slowly, users are likely to abandon it, leading to higher bounce rates, which can negatively affect rankings.
Faster loading times can improve crawling efficiency, allowing search engines to index your pages more effectively.
- What is the importance of mobile-friendliness in SEO?
Mobile friendliness is crucial in SEO because search engines prioritize websites that provide a good user experience on mobile devices.
- How do you optimize a website for mobile devices?
Responsive Design: Use a responsive design that adjusts the layout and content based on the screen size and orientation.
Optimize Images: Compress images and use appropriate formats to reduce load times while maintaining quality.
Simplify Navigation: Ensure that menus and navigation elements are easy to use on smaller screens, utilizing larger touch targets.
Minimize Loading Times: Optimize resources, such as scripts and CSS, and leverage browser caching to enhance loading speeds.
Test Mobile Usability: Regularly test your website using tools like Google’s Mobile-Friendly Test to identify and fix issues.
- What is structured data and why is it important?
Structured data is a standardized format for providing information about a page and classifying its content. It helps search engines understand the context of your content more effectively. By using structured data, you can enhance your website’s visibility in search results through rich snippets, which can improve click-through rates. It’s important because it can lead to more informative search results, making your listings more appealing to users.
- How can you use schema markup to improve SEO?
Schema markup is a type of structured data that helps search engines understand the content of your website better. By implementing schema markup, you can provide specific information about your business, products, services, and events. This can lead to rich snippets in search results, which can enhance visibility and click-through rates. To improve SEO using schema markup, you should identify the appropriate schema types for your content, implement them correctly in your HTML, and test for accuracy with tools like Google’s Structured Data Testing Tool.
