techniques

Question 1

alliteration/assonance

Answer 1

quickens the pace - could show how easy something is (+) or how difficult it is to stop it (-)

Question 2

metaphor/simile (extended metaphor in an article would be called analogy)

Answer 2

allows the reader to visualise what is happening - makes it more relatable

Question 3

personification/anthropomorphism

Answer 3

brings it to life - makes it real and tangible

Question 4

rhetorical question

Answer 4

shows how obvious the solution is. makes it more logical

Question 5

hypophora

Answer 5

gives an insight into the reasoning of the author, makes them more personable. as if you are in the midst of having a conversation with them.

Question 6

anecdote (happy) / testimonial (sad)

Answer 6

takes it from the abstract and makes it more real and relatable

Question 7

hyperlink

Answer 7

shows they are confident in where their evidence comes from. makes it more reliable

Question 8

statistics

Answer 8

shows they have invested time in researching the issue. makes it more objective

Question 9

onomatopoeia

Answer 9

transports you there - makes it more real and visceral

Question 10

celebrity endorsement/image

Answer 10

adds a glamorous sheen. makes it seem that it is of higher quality, more exclusive. if its good enough for a celebrity then it’s surely good enough for me

Question 11

direct gaze

Answer 11

shows confidence in the product. looking you directly in the eye makes you think they have nothing to hide, can be trusted

Question 12

direct adress

Answer 12

makes you feel special - this is not generic, they have chose you, it is tailored to you

Question 13

use of quotation

Answer 13

privy to first hand info, more reliable

Question 14

use of scare quotes (quotations around a word to show writer is being ironic)

Answer 14

shows the writer’s tone - sarcastic, cynical, condescending

Question 15

nature imagery

Answer 15

therapeutic, relaxing. makes the reader feel refreshed. eco friendly

Question 16

repetition/anaphora (repetition of a word/phrase at the beginning of consecutive sentences, phrases, or clauses)

Answer 16

shows the writer is adamant, enforces their message

Question 17

rule of 3

Answer 17

comprehensive - everything is covered. has everything you require

Question 18

colloquialism / idioms / slang

Answer 18

makes the writer sound more authentic. of the people. understand the people and their problems. provides an everyday conversational tone

Question 19

jargon (subject specific terminology)

Answer 19

gives the impression they are an expert in their subject, know what they are talking about

Question 20

juxtaposition

Answer 20

highlights the stark difference between 2 things

Question 21

oxymoron (self-contradicting word or group of words)

Answer 21

shows the contradictions, turmoil in the mind, the chaos present

Question 22

allusions

Answer 22

shows how relevant they are - cultured, aware of what is going on in the world

Question 23

symbolism (when one part symbolizes whole it is called ‘metonymy’)

Answer 23

gives the sense that there is something greater at work

Question 24

imperatives

Answer 24

makes it seem like this is urgent no choice but to accept

Question 25

short sentences

Answer 25

echoes how quickly this can be done. adds a punch - makes it more startling, no time to prepare

Question 26

epithet (an adjective used which is meant to encompass the whole person or thing)

Answer 26

could show reverence (e.g Elvis known as 'The King') or could show intolerance (e.g. Othello being described as 'the Moor')

Question 27

lists

Answer 27

assures the reader there is a conclusion, gives the sense of accomplishment of completing something. if the list is in 1 sentence, it shows how exhaustive it is - emphasizes the extent of the positives or negatives

Question 28

polysyndeton (repetition of a conjunction - usually 'and' - between words or phrases in a list)

Answer 28

captures how exhaustive or extensive the list is

Question 29

bullet points

Answer 29

clarity, sense it has been condensed to the most important points

Question 30

emotive language

Answer 30

to provoke a reaction - signpost that you should respond in an emotional manner which overrides logical thinking

Question 31

position of the 'buy now', 'donate' or 'subscribe' button

Answer 31

usually placed near something emotional to prompt an impulsive reaction

Question 32

euphemism

Answer 32

couches language in more palatable terms. makes it easier to accept. often used by organizations to avoid revealing their true malignant motives

Question 33

monochromatic color scheme

Answer 33

gives the sense of class/timelessness (+) or that policies/ideas are steeped in the past and have not progressed (-)

Question 34

hyperbole

Answer 34

emphasises the positives or negatives

Question 35

model featured as the main image

Answer 35

aspirational - desire to look like them, but also increases our insecurities, become painfully aware that we do not look like them

Question 36

personal pronoun

Answer 36

conversational tone - gives the impression that a reader is a confidante. candid discussion

Question 37

humour (a joke, pun, satire)

Answer 37

humour is a sign of intellect, thus it increases our trust in the author but also creates a connection - on the same wavelength if you laugh at the joke, similar mindsets so you will be more primed to agree with their viewpoint

Question 38

calque terms (using foreign words)

Answer 38

shows cultivation and refinement - must be well traveled or well read to know these terms

Question 39

elipsis

Answer 39

requires the reader to fill in the blanks, they become actively involved. suggests that there is something to sensational to say

Question 40

large font / capiltalisation

Answer 40

mimics their heightened emotions, cant contain their shock/horror/joy/anger etc

Question 41

connotation

Answer 41

like word association, it is the conclusion the reader comes to

Question 42

bold font

Answer 42

emphasises the value or importance of what's being highlighted