Technology Adoption

Question 1

All of these are “Channels of Communication”

Answer 1

Marketer to consumer
Consumer to consumer
Influential impersonal sources

Question 2

These are stages of the adoption process

Answer 2

Evaluation
Trail
Awareness

Question 3

These are elements of the Diffusion Process

Answer 3

The Innovation
The Channels of Communication
The Social System
Time

Question 4

Which product characteristic is described as the degree to which the product is difficult to understand or use?

Answer 4

Complexity

Question 5

The process by which the acceptance of an innovation is spread by communication to members of a social system over a period of time is?

Answer 5

Diffusion Process

Question 6

The stages through which an individual consumer passes in arriving at a decision to try (or not to try), to continue using (or discontinue using) a new product is called?

Answer 6

Adoption Process

Question 7

These are description of an innovative product

Answer 7

Trialability
Observability
Relative Advantage

Question 8

According to our notes, all of the following belong to the 5 Adopter Categories EXCEPT:

Answer 8

**A. Suppliers
B. Innovators
C. Laggards
D. Early Adopters

Question 9

There were 4 different forms of Innovation that span throughout the supply chain, which of the following was not one of them?

Answer 9

A. Firm-oriented
B.Product-oriented
C.Market-oriented
*D. Distributor-oriented

Question 10

All are the following are characteristics of technology except:

Answer 10

A. Analytical
B. Systemic
C. Uncertain
*D. noncumulative

Question 11

According to our lecture notes on Innovation, each of the following is a “product-oriented” definition except:

Answer 11

a. continuous
b. dynamically continuous
c. discontinuous
* d. automatic

Question 12

which of following is not an element of the Diffusion Process?

Answer 12

a. the social system
* b. rate of adaption
c. the innovation
d. the channels of communication

Question 13

Which product took the longest to be adopted by the members of the social system?

Answer 13

Pager

Question 14

Which of the following is NOT a Innovation Product Characteristic?

Answer 14

*A. Development
B. Trialability
C. Complexity
D. Compatibility

Question 15

We know that the charectaristics of tecnology can be all of the following except;

Answer 15

a) innovative*
b) uncertain
c) progressive
d) cumulative

Question 16

What is the consumer-oriented definition of innovation.

Answer 16

When the customer judges it as new

Question 17

The consumer innovator tends to NOT have a higher level of:

Answer 17

A.Social Status
B.Opinion leadership
C.Education
**D. Attitude

Question 18

The Elements of Diffusion include all of the following EXCEPT:

Answer 18

a. The Innovation
* b. Calibration
c. Social System
d. Time

Question 19

In the awareness stage of adoption

Answer 19

Consumers are first exposed to the product

Question 20

The Consumer Innovator personality traits include all of the following except?

Answer 20

a) Perceived risk and venturesomeness
b) purchase and consumption awareness
c) media habits
* d)technology adaptaion

Question 21

All of the following except ___ can be adopted by members of a social system in UNDER 10 years

Answer 21

A) VCR
B) Cell phone
*C) Cable television
D) PC

Question 22

The degree to which it is difficult to understand or use is:

Answer 22

Complexity

Question 23

The consumer decides whether or not to believe that this product or service will satisfy the need falls under which stage of the adoption process?

Answer 23

Evaluation

Question 24

Degree to which consumers consider it superior to existing substitutes?

Answer 24

Relative Advantage

Question 25

As discussed in class, which of the following is NOT a stage in the adoption process?:

Answer 25

a. Interest * b. Activeness c. Awareness d. Evolution

Question 26

Which of the following is NOT a channel of communication?

Answer 26

a. Marketer to consumer b. Consumer to consumer c. Influential impersonal sources * d. Drug dealer to pothead

Question 27

The first step in the "Stages in Adoption Process" is

Answer 27

Awareness

Question 28

Diffusion Process

Answer 28

Aceptance of an innovation is spread by communication to members of a social system over a period of time.

Question 29

Elements of Diffusion Process

Answer 29

The Innovation The Channels of Communication The Social System Time

Question 30

The Innovation Product Characteristics

Answer 30

``` Relative Advantage Compatibility Complexity Trialability Observability ```

Question 31

Channels of Communcation

Answer 31

Marketer to Consumer Consumer to Consumer Influential impersonal sources

Question 32

Modern social systems accept more innovation due to their:

Answer 32

Positive attitude toward change Advanced technology and skilled labor force Respect for education and science

Question 33

Adopter Categories

Answer 33

``` Innovators Early Adapters Early Majority Late Majority Laggards ```

Question 34

Adoption Process

Answer 34

Stages through which an individual consumer pases in arriving at a decision to try to continue using a new product.

Question 35

Stages of the Adoption Process

Answer 35

``` Awareness Interest Evaluation Trial Adoption (Rejection) ```

Question 36

The earliest purchases of a new product tend to have higher level of:

Answer 36

``` Education Social interaction Opinion leadership Venturesomeness Social Status ```

Question 37

If the five adopter categories were fitted to a normal distribution, the "Early Adopters" would occupy what percentage of the market?

Answer 37

15%

Question 38

Which of the following technology adopter groups would encompass the largest amount of people?

Answer 38

Late Majority

Question 39

Which of the following correctly describes how we see technology as “uncertain”?

Answer 39

The best solution is never, obvious, and experimental is vital

Question 40

On the subject of industry trends, what was Capar's solution to heat from computers?

Answer 40

Consolidation

Question 41

Which of the following best describes Category 4 of the Adopter Categories?

Answer 41

Late Majority - Second half of the “mass market” who would purchase the mature mini netbook

Question 42

The degree to which it can be tried on a limited basis is:

Answer 42

Trialability