Television(2)

Question 1

What are common carriers?

Answer 1

media outlets that must serve all customers/content providers and carry all lawful traffic

Question 2

What is Time Shifting?

Answer 2

the process whereby television viewers record programs to watch at their convenience

Question 3

What is CATV and why was it developed?

Answer 3

1940s–Community Antenna TV was a way for places with not good reception to get local TV

Question 4

What is Audience Share?

Answer 4

the percentage of households viewing or listening to a particular television or radio station during a specific period of time

Question 5

3 Similarities between Early Radio and TV viewing?

Answer 5

-tuned in at set times
-peak listening during primetime
-loyalty to shows

Question 6

Early vs Current Radio Listening

Answer 6

now, radio is a background medium, peak time is Drive Time, and there is loyalty to stations/formats

Question 7

When was the 1st lab transmission of TV?

Answer 7

1927

Question 8

When and what was the 1st commercial broadcast/first cable TV station?

Answer 8

1975–HBO was the first station

Question 9

What were the 3 effects of time shifting and zipping on the TV industry?

Answer 9

1. allowed us to tape something from broadcast TV and watch it later
2. allowed us to fast forward
3. allowed us to skip commercials

Question 10

What 7 technological developments have impacted TV ratings?

Answer 10

VCR, DVD, DVR, digital TV, internet TV, interactive TV, mobile video

Question 11

What is a C3 rating?

Answer 11

commercial ratings that are determined by viewings within 3 days live or on DVR

Question 12

What 4 media can Nielsen meters be connected to in homes?

Answer 12

TV, DVR, DVD, and game consoles

Question 13

What are 4 trends of future TV?

Answer 13

1. Internet TV
2. reality TV(includes vlogging)
3. serialization
4. binge watching

Question 14

What were the 2 impacts of web TV?

Answer 14

1. caters to subscribers rather than a more broad audience
2. reach and interact with audiences in more powerful ways

Question 15

How can Binge Watching TV be explained from a technological perspective?

Answer 15

viewer control and time shifting–>
-from a technological determinism perspective, when shows are released as an entire season/series, they often become key cultural touchstones where a large audience talks about this phenomenon for a short period of time

Question 16

What is technological determinism?

Question 17

What is a serial program?

Answer 17

a continuing plot that unfolds sequentially from episode to episode with a story that is across series/season

Question 18

What is a vlog?

Answer 18

a video log or blog

Question 19

What is a parasocial relationship?

Answer 19

when we(as audience members) develop very real, perceived relationships with characters within shows because we feel like we get to know them

Question 20

What are the 5 appeals of reality TV?

Answer 20

1. perceived reality
2. social comparison
3. voyeurism(looking into someone’s life)
4. enjoyment of the spectacle
5. parasocial interaction

Question 21

What are the two forms of syndication? provide an example for each

Answer 21

1. first run: when programs such as Jeopardy are produced specifically to be sold to individual/multiple channels
2. second run/off network: re-runs, for example The Office, was originally aired on a primary network(NBC), but afterwords was sold into syndication to be shown on a secondary network(ex. Netflix)