Terms

Question 1

A/b test

Answer 1

An a/b test is a study that allows you to conduct A controlled experiment comparing multiple ad sets to see which performs the best - known as “split testing”

Question 2

Ad format

Answer 2

The layout of an ad that determines how the ad will look and how many images or videos it will contain

Question 3

Ad level (meta ads manager)

Answer 3

In ads manager, the ad level is the stage of campaign creation where you build individual ads

Question 4

Ad set

Answer 4

A group of ads that share the same daily or lifetime budget, schedule, bid type, bid information and targeting information

Question 5

Ad set level (ads manager)

Answer 5

In ads manager, the ad set level is the stage of campaign where you build groups of ads

Question 6

Advantage + campaign budget (ads manager)

Answer 6

A setting in ads manager that enables Mets technologies to distribute your ad spend across the ad sets in your campaign to get the best overall performance

Question 7

Meta audience network

Answer 7

A network of mobile app publishers who have been approved by t meta shows ads In their apps

Question 8

Advantage + placements

Answer 8

An option you select when uploading your ad content to ads manager allows that weta technologies to automatically deliver your ad on the most effective platform

Question 9

Budget (ads manager)

Answer 9

A setting that you use to tell meta technologies the maximum you’re willing to spend on each ad set in a campaign

Question 10

Campaign level (ads manager)

Answer 10

In ads manager, the campaign level is the stage of campaign creation where you build an ad or series of ads around A single theme or set of characteristics

Question 11

Campaign objective

Answer 11

The goal an advertiser selects that reflects what they want to achieve with their marketing effort; in ads manager this setting is located in the first level of campaign creation

Question 12

Carousel (ad format)

Answer 12

Promotional content that displays multiple images that scroll left to right

Question 13

Collections (ad format)

Answer 13

Enable you to pair images and videos to increase awareness and sales

Question 14

Conversions API

Answer 14

A direct channel to gather customer activity in a way that supports efforts to honor the choices people on meta technologies make about data sharing

Question 15

Cost per action (CPA)

Answer 15

Also known as “cost per acquisition,” the cost to you each time an action is taken because of an ad

Question 16

Cost per click (cpc)

Answer 16

The cost for each time an ad is clicked

Question 17

Cost per impression (CPI)

Answer 17

The cost for each person who views your ad