Terms Flashcards

(35 cards)

0
Q

UC lc

A

UPPER CASE

lower case

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1
Q

Font

A

All characters (u&l, #, !?&)

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2
Q

Expanded/ extended font

A

Wide version of a font

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3
Q

Italic

A

Letterform style slants to the right

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4
Q

Oblique

A

Same as italic

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5
Q

Cursive

A

Early italic typefaces that resemble handwriting

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6
Q

Calligraphy

A

Elegant handwriting

The art of producing this handwriting

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7
Q

12 pt. rule

A

12 pt = 1 pica = 1/72 of an inch

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8
Q

Wood type

A

Type made from wood

Formerly used for larger display sizes

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9
Q

Transitional font

A

Type style that combines features of both old and modern styles (Baskerville)

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10
Q

Kerning

A

Space between 2 characters

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11
Q

roman

A

Unedited or unadulterated type

Original form

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12
Q

Serif

A

Legs or feet

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13
Q

Sans serif

A

Without legs or feet

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14
Q

Display size

A

14 pt. >

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15
Q

Body copy size

16
Q

Dingbat

A

Ornamental characters in a font

17
Q

Rule

18
Q

Hairline rule

19
Q

Swash

A

A capital letter with an ornamental flourish

20
Q

Drop cap

A

Display letter that’s set into body copy

21
Q

Caps and small caps

A

Capitals and small capitals

22
Q

Egyptian

23
Q

Slab serif

A

Egyptian

Heavy serifs

24
Black letter
Aka: Gothic | Style of hand writing popular in the 15th century
25
Bullet
• a typographic element usually used in highlighting specific lines
26
Folio
Page #
27
Ligature
Two or three characters joined as one character
28
Reversed
In printing, refers to type that drops out of the background and assumes the color of the paper Knockout
29
Measure
14/18 x 32 p FRRL
30
14/18 x 32 p FRRL
``` (14/18) Size/leading (x) by (32p) measure picas (width font can fill) (FRRL) flush right ragged left 18-14=2 ```
31
Ellipse
...
32
-
Hiefen
33
--
En dash
34
---
em dash