Terms Flashcards
(34 cards)
CPC
Cost Per Click is the amount an advertiser is charged for a single click. Different keywords cost different amounts, depending on the competition.
AD position
The placement of an ad on the Google search results pages. Position #1 is at the top of the first page.
Bid Price
The maximum amount of money an advertiser is willing to pay for a click from a given keyword.
Call to Action
Directions within an ad or a web page for the reader to take an action
Campaign Cloning
A process we developed for the purpose of testing under controlled circumstances that yield the highest odds of success before cloning those testing efforts into more speculative areas of AdWords
Conversions
A desirable action by a website visitor, including joining a mailing list, buying a product, calling a phone number, or downloading a file.
CTR
Click Through Rate is the number clicks an ad receives divided by the number of impressions. The higher the CTR, the more effective Google considers the ad.
Display Network
Websites, forums, or blogs that aren’t owned by Google, but have Google AdWords ads (also known as Adsense ads) on them.
Impressions
The display of an ad on a web page.
Interruption Marketing
A term we refer to when discussing the Display network and the Fact that someone wasn’t actually looking for a solution to a problem, but might be reading about something related to the problem or solution that is being advertised.
Landing Page
The first website shown after an ad is clicked. The page is constructed to appeal to the same desire as the ad.
Permission Marketing
A term we regularly refer to when discussing the Search network, and the fact that someone is actively searching for a solution to a problem.
PPC
Pay Per Click is the advertising model that chargers advertisers only when their specific ads are clicked.
Split Test
is a test that divides online traffic randomly between two or more creative approaches (ad, website, e-mail, and so on) and measures which one generates more conversions.
Search Network
The online network people go to when searching for a solution to a problem they’re having.
Traffic
The number of visitors to your website.
Visitor Value
How much money, on average, a single visitor to your website is worth.
Campaign
An ad campaign on Google AdWords is made up of your ad groups, and has the same budget, campaign type and your other ad settings. It’s generally what you first set-up when you advertise, and it helps you organize your different paid advertising efforts. You can run multiple campaigns at any time from your Google account.
Ad Groups
An ad group is your set of keywords, budgets and targeting methods for a particular objective, within the same campaign.
Campaign Type
Your campaign type is where you want your ads to be seen. “Search Network only”, “Display Network only (also know as Adsense)”, and “Search Network with Display Select (a combo of both)”.
Keywords
Are the words and phrases you choose for your ads which determines where your ad will be displayed.
Broad Match
Broad match is the default match type that all your keywords are assigned. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations.
Example keyword: women’s hats
Example search: buy ladies hats
Broad Match Modifier
Ads may show on searches that contain the modified term (or close variations, but not synonyms), in any order.
Symbol: +keyword
Example keyword: +women’s +hats
Example search: hats for women
Phrase Match
Ads may show on searches that are a phrase, and close variations of that phrase.
Symbol: “keyword”
Example keyword: “women’s hats”
Example search: buy women’s hats
