Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Digital Retailing > Test 1 > Flashcards

Test 1 Flashcards

(46 cards)

Start Studying
1
Q

smooth transition between all the channels that is being operated by the retailer; channels work from same database of products, prices, promos

A

Omni-channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

customers experience a single type of touch point; retailers have a single type of touch point; the LEGACY

A

Single Channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

customers sees multiple touch points acting independently; retailers; channel knowledge and operations exist in technical and functional silos; the REALITY

A

Multi-channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

customer sees multiple touch points as part of the same brand; retailers have a single view of the customer but operate in functional silos; the ASPIRATION

A

Cross-channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

customers experience a brand, not a channel within a brand; retailers; leverage their single view of the customer in coordinated and strategic ways; the NIRVANA

A

Omni-channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

business centered; social, local and mobile experience

A

Multi-channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

only focus on EXPERIENCE; also business centered

A

Omni-channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What does the omni channel mean for retailers?

A

merchandising, marketing, supply chain/logistics, store operations, product development and sourcing managers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

customer centric; important to track customer movement across channels; merchandising organization cannot be channel specific

A

Merchandising

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

offers relevant info to specific consumer; relevancy determined by website visits, social network affinities, age, interests and other purchases

A

Marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

omni channel fulfillment, needs to be profitable; retailers cannot maintain separate inventory; inventory has to be a shared asset

A

Supply chain/logistics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

stores aren’t going away; employees need to be knowledgeable; stores become extension of the supply chain

A

Store operations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

continued emphasis on private label; BUT… movement of production further and further will not work anymore; near sourcing is a more profitable method

A

product development and sourcing mangers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

moving in multi channel; playing with social media; evaluation mobile

A

Advanced

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

multi channel is a priority; launching email marketing; social media and mobile are couple of years away

A

novice

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Amazon.com; expedia.xom

A

Pure-play

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Target

A

Dual channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

JC penney

A

multi channel retailers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

QVC

Study These Flashcards
A

electronic spinoffs

20
Q 
reach more customers
provide customers convenience
compete more effectively
grow the business
balance risk
achieve profitability
expand globally
Study These Flashcards
A

Reason for Multi channel approach

21
Q

push and pull strategies (PULL WORKS BETTER) merchandising/ travel/tourism preferences; shopping options’ shopping malls; online auctions; comparison shopping sites

Study These Flashcards
A

Online strategies; reaching the consumer

22
Q

consolidate cross channel supply chain mgmt; restore fun to shopping’ loyalty mgmt especially cross channel loyalty; online customer support; assortment planning and new product developments

Study These Flashcards
A

Five steps to enable profitable multichannel retail

23
Q

an evolution of the multichannel consumer; shopper wants to use all channels–store, catalog call center, web and mobile simultaneously; spends 15-30% more than mutichannel shopper

Study These Flashcards
A

Omni-channel shopper

24
Q

the omni integrated; the young mobile; the social networker

Study These Flashcards
A

Types of omni channel consumers

25
30-50 years old; affluent and very connected; retailers can capture shopping patterns and proactively after promos
the Omni-integrated
26
people under 30; world is wrapped in texting; being able to identify and make offers when this shopper is in proximity to the store is something retailing is trying to figure out
the Young Mobile
27
group tends to be young, but isn't exclusively so; tying into affinities around events or group activities are being investigated
The social networker
28
the value/price equation; unrestrained choices; the control factor; the perception of time; the technology revolution; "choice generation"
Major shifts in consumer behavior
29
content created by its audience; about enabling conversation; cannot control conversations but you can influence them; influence is the bedrock upon which all economically viable relationships are built
Social media
30
refers to activities, practices, and behaviors among communities of people who gather online to share info, knowledge, and opinions using conversational media
Social media
31
``` high degree of user friendliness customization privacy settings user generated content free or low cost professional looking products broad reach open access platforms supporting integration and convergence ```
Social Media Characteristics
32
the amount of time consumers will read email title
1.54 second rule
33
benefits to customers; connections; empowerment; advice; trust
The importance of online communities
34
Google widgets enables that the blog is searchable using Google
search engine widgets
35
information from the social bookmarking to the blogs
social bookmarking widgets
36
Dilbert cartoon of the day
entertainment widgets
37
RSS newsfeed and email tools
distribution widget
38
when page appears on first page of search engine
search engine optimization
39
pull don't push; win the right to be heard; social engagement is a conservation and participation of the communities; content is King, but conversation is Queen;
Rules for effective online social marketing
40
the content of the WOM message
the Word of Mouth unit
41
the 1st people to share information with each other
The Participants
42
what they are likely to talk about
The Venues
43
What do we expect them to do?
The Actions
44
What results are likely to occur?
The Outcomes
45
Twitter search; Technorati; Google News; Board tracker; Facebook Lexicon; Google Analytics; Google Trends
Social Media Marketing Measurement Tools
46
track inquiries; receipt and usage of email; emails opened/sent; emails forwarded to others; track download of info you post; track those joining your referral and loyalty programs
Ways to measure email marketing

Digital Retailing (1 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions