test 1

Question 1

offer a broad variety and deep assortment with customer service

Answer 1

department store

Question 2

category killer example

Answer 2

toys r us

Question 3

non store format in which merchandise or service are stored in a machine and dispensed to customers when they deposit cash/credit

Answer 3

vending machine

Question 4

offer an inconsistent assortment of brand name merchandise at low prices

Answer 4

off-price retailer

Question 5

large store that combine a supermarket with a full line discount store

Answer 5

supercenter

Question 6

not popular in the us but in Europe

Answer 6

hyper market

Question 7

offer a broad variety of merchandise limited service and low prices

Answer 7

discount store

Question 8

large store located in low rent areas

Answer 8

warehouse club

Question 9

specialty store example

Answer 9

gap

Question 10

known as category killer

Answer 10

category specialist

Question 11

large store with combination of food and general merchandise but stocks fewer sku than supercenters

Answer 11

hyper market

Question 12

offer a limited number of complementary merchandise categories, high level service, and smaller store

Answer 12

speciality store

Question 13

a retail format in which consumers watch a tv program that demonstrates merchandise and then place orders by tv

Answer 13

direct response tv

Question 14

discount store that offers a deep but narrow assortment of merchandise

Answer 14

category specialist

Question 15

retail format in which sales people contact customers directly in a convenient location demonstrate merchandise or explain a service take an order and then deliver a plateform

Answer 15

direct selling

Question 16

type of off price retailer that sells broad but inconsistent merchandise, apparel, and soft home goods

Answer 16

close out retailer

Question 17

offer limited irregular assortment of food and general merchandise with little service and low prices

Answer 17

warehouse club

Question 18

to survive attempting to form exclusive arrangements with nationally recognized brands

Answer 18

department stores

Question 19

functions as a retailer and a wholesaler

Answer 19

warehouse club and some category killers

Question 20

traditional services such as free bags and credit not provided

Answer 20

warehouse

Question 21

by opportunistically from other retailers and manufactures

Answer 21

off-price

Question 22

organized stores into separate departments for displaying merchandise

Answer 22

department stores

Question 23

off-price retailers owned by a manufacturer

Answer 23

factory outlet

Question 24

types of non store retailer that communicates with customers and offers products and services over the internet

Answer 24

internet retailing electric commerce

Question 25

brands typically less fashion orientated

Answer 25

discount

Question 26

tailor retail to a very specific target market

Answer 26

specialty

Question 27

small full-line discount stores that offer a limited merchandise assortment at very low prices

Answer 27

extreme value

Question 28

small stores that offer limited variety and assortment of merchandise at a convenient location for higher price

Answer 28

convenience store

Question 29

off price retailer owned by manufactures or retailers

Answer 29

outlet store

Question 30

merchandise is donated and proceeds go to charity

Answer 30

thrift store

Question 31

consideration set

Answer 31

increase beliefs about performance, change customers importance weights, and new benfits

Question 32

Retail Market | Segment-

Answer 32

a group of customers who are attracted to the same retail mix because they have similar needs.

Question 33

Actionable

Answer 33

Retailer should know what to do to satisfy needs for the customers are in the segment

Question 34

identifiable

Answer 34

Retailer is able to determine which customers are in the segment

Question 35

substantial

Answer 35

Market segment must be larger enough or its buying power significant to generate sufficient profits

Question 36

reachable

Answer 36

Retailer can target promotions and other elements of the retail mix to customers in the segment

Question 37

approaches of segment market

Answer 37

geo-demographics, demographics, geographic, lifestyle, benefits, buying situation

Question 38

3 basics of competitive advantage

Answer 38

build strong relationship with customer and supplier, achieving efficient internal operations