Test 1 Flashcards
(87 cards)
A.Profound understanding of the competitive environment
B.Objective appraisal of resources
Strategic Choice
A.External analysis
B. Internal analysis
A set of integrated and coherent choices and actions that allow firms to provide unique value that is superior to the competition
Strategy Statement
The expectation that businesses or individuals will strive to improve the overall welfare of society
Social Responsibility
Make a number of possible paths about a future and assign their likliehood
Scenario Planning
PESTEL
General Environment
Political Economic Social Technological Environment Legal
Book says
General Environment
Demographic Sociocultural Political/legal Technological Economic Global
Encompass the broad environmental context in which a company’s industry is situated
Macro-environment
- High capital requirement
- Economies of Scale
Cost disadvantage of new entrants
Limit the potential returns of an industry by placing a ceiling on the prices that firms can profitably charge
Substitute products/services
- small # of firms
- unique/highly differentiated products
- Threaten “forward vertical integration”
Supplier Bargaining power
Profit
- ability to do backward vertical integration
- product sold are undifferentiated and price transparent
- switching costs to competing sellers
Powerful Buyers bargaining power
The degree to which a seller can steal buyers from other sellers
cost involved if buyers wants to
switch to different firms
Switching costs
Group of firms producing products or services that are perceived by customers as meeting the same needs
Industry
Strategies as building defenses against the competitive forces or finding a position where the forces are weakest
Positioning the company
Technology, regulation, social trend may change the bases of industry structure
(shifting threats of five forces)
Exploiting Industry change
Leaders guide their industries toward a new ways of competing that alter the five forces for the better
Shape Industry structure
The value net
Remedy of the problem in the Five Force Model
Clusters of firms that share similar strategies:
Price/quality
Degree of vertical integration
type of distribution
Strategic Grpups
Involves surveillance of a firm’s external environment
- predicts changes to come
- allows firm to be procactive
Environmental Scanning
tracks evolution of environmental trends
hard- measurable facts
soft- estimated, probable events
Environmental monitoring
Helps firm define and understand their industry
-identify rivals strengths/weaknesses
Competitive intelligence
predicts change
Environmental forecasting
involves detailed assessments of the ways trends may affect an issue and development of alternative futures based on these assessments
Scenario analysis
Forces managers to consider both internal and external factors
Makes firms act proactively
Raises awareness about role of strategy
SWOT Analysis