Test 1 Flashcards
(75 cards)
what was the opening statement given regarding the discussion on scope?
newspaper, magazines, etc… are all universal
radio, tv, and newspapers: how many dailies? how many weeklies?
more weekly than daily
how many periodicals? how many general interest?
600 general interest magazines
which is the biggest audience- AM or FM?
FM dominates
how many homes in America have TV sets?
99%
how many homes are wired for cable? how many for satellite? what percent?
66% cable and 25% satellite
average family home watches tv for how long?
7 hours and 30 minutes a day
define communication
communication is communicating with one or more of 5 senses; one on one conversations
what is interpersonal communication? intrapersonal?
interpersonal is to a group
intrapersonal is talking to ones self
define mass communication
can use media and is done in a large group like a lecture
name the four basics elements of the communication process
incoder
message
channel
decoder
define channel noise
static
distractions
redundancy
define semantic noise
word understandings
clearly defining audience
(use simple words)
define stored experience
frame of reference
define dissonance
inconsistent
the average daily newspaper is written for…
an 8th grade vocabulary level
how do you measure effectiveness?
from audience to communicator (feedback)
in the expanded model all communication begins with a ___?
source
what is meant by “E”?
editing
why is there so much criticism of news media?
because they are subject to loss of credibility
who does the term “the press” apply to?
anyone who gathers information and transmits i️t
what is the agenda- setting theory? what would another term be for i️t?
media sets your agenda
gatekeeping
what is mean by communication research?
where you study characteristics of important people
a sample of ____ can reflect the opinions of _____?
media
public view