Test 1 Flashcards

(29 cards)

1
Q

The amount of money the publisher pays the author before the book is published

A

An Advance

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2
Q

In NYC in 1833, he established daily papers that contained human interest stories, charging the readers a penny

A

Benjamin Day

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3
Q

This humorist was most popular especially with the short story, “The Celebrated Jumping From of Calaveras County”

A

Mark Twain

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4
Q

The oldest media business is…

A

Books

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5
Q

She is credit with being the first female editor of a newspaper

A

Elisabeth Timothy

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6
Q

Communication within one person is an example of _________ communication

A

Intrapersonal

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7
Q

Headaches, hunger, and fatigue are examples of _________ noise

A

Physiological

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8
Q

A person, the marketing department, or an ad agency is an example of…

A

Sender

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9
Q

The name of the first American newspaper published in 1690

A

Publick Occurrences

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10
Q

This magazine is still the oldest consumer magazine in print

A

Scot’s Magazine

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11
Q

His invention of movable type led to the pass printing of books in the mid 1800s

A

Johannes Gutenberg’s Printing Press

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12
Q

Using a transmitting device to communicate from one person to larger audiences is an example of _________ communication

A

Mass

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13
Q

Technical language of bad grammar is an example of _________ noise

A

Semantic

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14
Q

The singular form of the word ‘media’ is…

A

Medium

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15
Q

Name 3 types of magazines with an example of each

A

Consumer: People
Trade/Professional: Veterinary Practice
Company: Chueron USA

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16
Q

She is known as the first woman editor of a magazine and wrote “Mary had a Little Lamb”

A

Sarah Josephe Hale

17
Q

He started “The Crisis”, was the first African American to earn a Doctorate Degree and was a co-founder of the NAACP

A

W. E. B. Du Bois

18
Q

She was a female reporter who campaigned for civil rights and became the first female journalist to sit in the Senate Press Gallery

A

Jane Grey Swisshelm

19
Q

Abridged versions of classic books and popular new titles on CDs are _________

20
Q

How were many of the earlier books written and what was the main theme?

A

Handwritten; usually related to religion

21
Q

Sharing experiences directly with another person is an example of _________ communication

A

Interpersonal

22
Q

This industry was directly affected by the International Copyright Law of 1891

23
Q

Language that the government felt could lead to a rebellion is known as _________

A

Seditious writing

24
Q

This term means investigative, watchdog, or reform journalism and is in reference to a character in “Pilgrim’s Progress”

25
He published "The Ladies Home Journal" and printed stories crusading against dangerous medicines
Cyrus Citrus
26
He started the first circulating library in America
Benjamin Franklin
27
Identify the 3 communication revolutions
Phonetic Writing, the Printing Press, the Internet
28
2 early colonial American women/publishers
Anna Zenger, first female publisher and John D Russworm, abolitionist
29
Why do today's magazines target specialized audiences?
To defeat competition >:3