test 2 Flashcards
(105 cards)
1
Q
objective, factual environment
A
actual enviornment
2
Q
small scale
focus on marketing strategy
A
micro enviornment
3
Q
large scale
climate - economic - political
A
Macro environment
4
Q
people interpret environment differently
A
perceived environment
5
Q
culture, subculture, and social class
A
Macro social envi
6
Q
families and reference groups
A
Micro social envi
7
Q
time - release dates, timing of advertising
weather - seasonal related items
lighting - affects consumption items
A
physical environment
8
Q
information contact and communication
A
Information acquisition:
9
Q
store contact and product contact
A
Shopping:
10
Q
funds access and transaction
A
Purchasing:
11
Q
how consumers are consuming the stuff you make
A
Consumption –
12
Q
how consumers throw away what you’re making
A
Disposition –
13
Q
when people in a culture determined that certain words/actions/things mean certain things
A
shared meaning
14
Q
difference between high-ranking people and lower-ranking people
Low power-distance = WEST
high power-distance = EAST
A
power-distance
15
Q
learning about the culture through literature
A
Content analysis
16
Q
putting yourself directly in the culture
A
Ethnographic fieldwork
17
Q
directly using surveys to rank things
A
Direct measures of values:
18
Q
a group that can influence what people do or think
A
reference group
19
Q
a clearly specified structure (president)
A
formal
20
Q
don’t have structure (family)
A
Informal
21
Q
groups involve direct, face-to-face interactions
A
Primary reference groups
22
Q
don’t see them directly (tech alumni club)
A
Secondary reference group
23
Q
formaly join this refrence group
A
Membership reference group
24
Q
aspire to join this reference group
A
Aspirational reference group
25
bad reference group (heroin addict)
Dissociative reference group
26
you think a person from a
reference group knows more than you
(Influence)
Informational Influence
27
get you to do because they can give out rewards or punishments
(Influence)
Utilitarian influence
28
Association with those groups allows you to express who you are
(Influence)
Value-expressive influence
29
people who bring info to family
influencers in family
30
control flow on info to family (no social media)
gatekeepers in family
31
Decide what to buy
Deciders in family
32
put up the money
Buyers in family
33
use the products/service
users in family
34
get rid of product/service
Disposers in family
35
a family teaching you how to be a consumer
Consumer Socialization
36
knowledge on a subject (knowing more)
(influence strategy)
Expert family influence strategy
37
making decision based on tradition not knowledge
(influence strategy)
Legitimate family influence strategy
38
do for me I do for you
(influence strategy)
Bargaining family influence strategy
39
– not explicate bargaining – understood reward (not said)
– refers to the fact that you don’t do anything for a reward just to do if to the family
(influence strategy)
reward/referent family influence strategy
40
use of emotion to get what you want (silent treatment)
(influence strategy)
emotional family influence strategy
41
deceiving
- managing other people view of you AND getting what you want
- maintaining positive image in other people’s eyes
(influence strategy)
impression management family influence strategy
42
channels take raw material and put them into the form’s consumers want
Ex. – Nike shoe customizations
(Channels of Distribution )
form utility
Channels of Distribution
43
getting products at the time consumers want
Ex. – amazon same day delivery
(Channels of Distribution )
time utility
Channels of Distribution
44
allow to deliver things at places consumers want it
Ex. – Delivery (subway vs jimmy johns)
(Channels of Distribution )
Place utility
Channels of Distribution
45
how hard or easy it is to give money (forms of money)
Ex. – car dealerships are hard to pay for in cash
Ex. – apple pay is high possession
(Channels of Distribution )
Possession utility
Channels of Distribution
46
Cognition – Perceptions and attitudes based on sensations
(Affect and Cognition)
store image
Affect and Cognition
47
Affect – A model of store atmosphere effects
(Affect and Cognition)
store atmosphere
Affect and Cognition
48
(approach)
physical (approach)
49
looking around
(approach)
exploration approach
50
(approach)
communication approach
51
are you coming back
(approach)
performance approach
52
pleasure
(approach)
increase approach
53
how conformable you are shopping for a thing (no effect on approach)
dominance
54
may be negative or positive approach (multiplier for pleasure)
arousal
55
- store contact - locating, traveling, entering
- store loyalty
--Repeat patronage intentions and behavior
--What induces loyalty – unannounced sales – reward programs (loyalty)
store behavior
56
location
(location models)
store environment
location models
57
things consumers want in a store
(location models)
checklist
location models
58
comparing similar stores and assuming they would perform similar in each others location
(location models)
analog
location models
59
compiling data and creating predictive model to find profit
(location models)
regression
location models
60
the scope of the size of a place you’re considering (southeast VA) (multiple shops)
(location models)
location allocation
location models
61
straight line is stores
-Pros
-------orderly
-------leads to more customer feedback (know where customers service is)
-------cheaper to maintain
-Cons
-------less likely to find different things (browse)
-------less aesthetically pleasing
Grid
store layout
62
complex sporadic layout
-Pros
------wonder around more
more impulse purchasing
-------more creative
Cons
Overwhelming (Messy)(confusing)
Less uniform
More expensive
Free form
store layout
63
what you sell might influence the strategy you use
(channel strategy)
Commodity
channel strategy
64
conditions that are happening
(channel strategy)
conditions
channel strategy
65
what other people are ding in the field
(channel strategy)
competition
channel strategy
66
how much deliveries are
(channel strategy)
costs
channel strategy
67
how wide the channels go
(channel strategy)
coverage
channel strategy
68
what are you good at (online?)
(channel strategy)
competence
channel strategy
69
how much control over the channel
(directly to consumers)
(Middle man)
(channel strategy)
control
channel strategy
70
the image of the middle man needs to match
(channel strategy)
Characteristics of intermediaries
channel strategy
71
feelings
affect
72
highest level – joy love fear guilt
(Types of Affective Response )
emotions
Types of Affective Response
73
same as emotions but a little less
(Types of Affective Response )
specific feeling
Types of Affective Response
74
they aren’t as prominent
(Types of Affective Response )
moods
Types of Affective Response
75
more based on thoughts
(Types of Affective Response )
evaluations
Types of Affective Response
76
how a person is feeling communicates things to others
(affect functions )
communication
affect functions
77
when perusing goals the positive or negative emotions
(affect functions )
goal feedback
affect functions
78
when your feelings tell you the opinions on other things
- if you like someone on a first impression (gut choice)
(affect functions )
information
affect functions
79
mood dictating how you feel about unrelated things
(affect functions )
modifying motivations and behavior
affect functions
80
something happens (not planned)
(affect characteristics )
reactive
affect characteristics
81
no control on if it happens or not
(affect characteristics )
little direct control
affect characteristics
82
felt physically
affect characteristics
you feel emotions
83
cup is good
(affect characteristics )
responds to any stimulus
affect characteristics
84
can be felt from day one
(baby happy)
(affect characteristics )
can be learned
affect characteristics
85
thinking
Cognition
86
figuring out how to solve a problem or achieve a goal
(Functions of Cognitive System )
Planning
Functions of Cognitive System
87
interpreting things in your environment
(Functions of Cognitive System )
Understanding
Functions of Cognitive System
88
attaching a good or bad tag to different aspects in environment
(Functions of Cognitive System )
Evaluating
Functions of Cognitive System
89
choosing options based on evaluations
(Functions of Cognitive System )
Deciding
Functions of Cognitive System
90
what your brain is doing in all cognition system steps
(Functions of Cognitive System )
thinking
Functions of Cognitive System
91
first thing that pops into head
(Characteristics of Cognitive System )
Activation from memory
Characteristics of Cognitive System
92
secondary things related to first thing seen
(Characteristics of Cognitive System )
spreading activation
Characteristics of Cognitive System
93
thoughts that happen when you see something
(Characteristics of Cognitive System )
Can be outside consciousness and automatic
Characteristics of Cognitive System
94
brain cant store everything
(Characteristics of Cognitive System )
Limited capacity
Characteristics of Cognitive System
95
what you pay attention to and how you comprehend then
Attention
Comprehension
Interpretation of environment
96
Semantic
Episodic
General knowledge
97
refers to meanings (coke has sugar)
Semantic
98
involves stories in your life
Episodic
99
How to do something – (instructions
)Procedural knowledge
100
a network of semantic/episodic info
Schema
101
web of procedural information
Script
102
knowing nothing about a topic and gathering info
(type of cognitive learning)
Accretion
type of cognitive learning
103
starting to create structure form accretion stage (categories)
(type of cognitive learning)
Tuning
type of cognitive learning
104
decide to breakdown the categories that you made in the tuning stage and recreate the categories
(type of cognitive learning)
Restructuring
type of cognitive learning
105
small scale
focus on marketing strategy
micro enviornment
