Test 2 Flashcards
(31 cards)
Explain the formal relationship between social movements and the established order
p.1: “Social movements challenge our conventional wisdom, values, beliefs, social relationships, distribution of wealth and power, and ideas about justice and equality.”
Explain why social movements must be viewed as part of a moral struggle
“Social movements assume the powers to distinguish right from wrong, good from evil, and ethical from unethical motives, purposes, choices, strategies, and actions.”
- each SMO believes it alone is morally correct and justified
- movements raise public consciousness by revealing moral bankruptcy of targeted institutions
- social movements must claim moral legitimacy to enhance righteousness of adherents while diminishing moral legitimacy of opponents
Define persuasion and explain why persuasion is a central feature of any social movement
Persuasion is the use of verbal and nonverbal symbols and actions to influence audience perceptions and thus to bring about or resist changes in thinking, feeling, and / or acting.
- Persuasion is essential when social movements threaten to use coercion–but all acts of influence have coercion
- Supreme Court supports right to use symbols in action–free speech
- Persuasion is primary method for making change, where violence (if it occurs) is incidental and usually symbolic
- vs revolutions: violence is the primary method, and persuasion is incidental
Explain the difference between a social movement, a campaign, and a social movement
organization
Social movement:
- long and short term goals that differ between SMOs
- evolutionary leadership with many different leaders and organizations that change over time
- alter and add goals as time goes by
- leaders of SMOs split over strategy
- lurch backward and forward, take different strategies, etc
Campaign:
- created by SMO with predetermined goal in mind
- organized top down
- known end points
- coherent strategy
- carefully structured
SMO:
- organization of a movement
Identify the features of the Interpretive Systems Model for studying social movements
Social Interpretive Systems:
- Needing
- Linking: born into networks, and accrue others
- Symbolizing: languages
- Reasoning: born into certain logics, adopt and construct new modes of reasoning together
- Preferencing: born into ideologies which coordinate preferencing, and continue to develop and evolve new ways of valuing and preferring
SO: ppl who share a social interpretive structure comprise an interpretive community
- people with vision constitute a community, which works within the rules if the rules work for it, and challenges them if they don’t
Dominant interpretive communities necessarily disadvantage marginalized ones–ex “patriotic” or “America”
Identify & explain the questions the Interpretive Systems Model guides students of social
movements to ask
Which persons, conceiving themselves to be what “People” in what environment, use what networks and what adaptive strategies with what evolutionary results?
adaptive strategies: discrepancies between experienced and preferred arguments
evolutionary results: phases
Identify the six overarching persuasive functions of social movements
- Transforming perceptions of social reality
- Past, Present, Future - Altering self-perceptions of protestors
- Perceptions of Victimage
- Perceptions of Self-Esteem and Self-Worth
- Perceptions of Self-Identity
- Perceptions of Social Status - Legitimizing the Social Movement
- Conferring & Maintaining
- Coactive and Confrontational strategies - Prescribing Courses of Action
- What, Who, How - Mobilizing for Action
- Organizing and Uniting the Discontented
- Energizing the Discontented
- Pressuring the Opposition
- Gaining Sympathy and Legitimacy - Sustaining the Social Movement
- Justifying Setbacks and Delays
- Maintaining Viability & Visibility
Explain the challenges involves in each stage
- Have to convince the audience there is a problem by altering perceptions of past, present, and future
- Creation or enhancement of strong, healthy egos–protestors have to take on powerful institutions and entrenched cultural norms and values
- Attain positive relational patterns with broader society–hard when Americans only tolerate nonthreatening dissent
- A set of beliefs addressing preferred courses of action must be sold: grave problems addressed by the grassroots
- Have to create coalitions among movement members who have splintered into factions
- Persuasion is critical over long periods of time and constant changes in the environment
Identify the specific persuasive functions at work in images related to social movements
(see the PPT slides from class on October 27, which are posted on Moodle—though I might
also use other images that are similar)
Know all subcategories from the above
Identify the stages of social movement
- Genesis
- Social Unrest
- Enthusiastic Mobilization
- Maintenance
- Termination
Explain the challenges of the Genesis stage
- individuals are scattered geographically and in terms of social networks
- few take early activists (“intellectuals”, “prophets”) seriously
- need “apprehension of an exigence” (need) and “cultivation of commitment” among aroused people to grow the seeds of the movement
Explain the features of the Sit-In campaign and the Freedom Rides that correspond with the
Enthusiastic Mobilization stage
- institutions are the problem:
- institutions engage in counterefforts: encourage creation of countermovements, language of “the people” or “the silent majority”
- activists have to abandon institutional methods of change (courthouses, legislatures) for streets, marketplaces, etc
Identify the major social movement organizations related to the Sit-Ins and the major social
movement leaders at that time
SMOs:
- Congress of Racial Inequality: James Farmer
- SNCC: John Lewis, Diane Nash
- SCLC (Southern Christian Leadership Conference): MLK
Identify the ways leadership is maintained in social movements
A Mix of Leadership Attributes:
- charisma, prophecy, and pragmatism (2/3)
Handling Diverse, Conflicting Roles:
- different audiences, short and long term victories, militant and moderate tactics, organizational effectiveness, vilify and work with institutions, etc
Change as Movement Changes:
Adapt to Events:
- ex recessions
Lead by not getting too far Ahead or Behind:
- ex Malcolm X got ahead by not seeing whites as devils, bureaucrat may get behind when events happen and need charisma
Explain why language itself can persuasive and how this impacts social movements
Each of us is born into a language system, which affects how we perceive the world and express ourselves
- ex gendered language like b—-
- “racial unrest” as a headline for uprisings against centuries of mistreatment in 1967 or 2021
Explain why the ambiguity of symbols can be both a strength and a weakness for persuasion
in social movements
Strength: can be appropriated by other movements or even anti-movements
Weakness: Your symbol might be appropriated (ex thin blue line is now white supremacist; confederate flags are not about southern culture)
Identify strategies and tactics of identification and polarization at work in social movement
rhetoric
Identification:
- commonality between movement leaders and members (eg demographic characteristics)
- adopt style, vocabulary depending on your audience
- identify with moral symbols
- identify with values, beliefs, attitudes of audiences by identifying with heroes and founders
Polarization:
- Label ingroup/outgroup (including within social movement–“militant”, “Uncle Tom”)
- Identify enemies
Explain framing and its significance for social movements
- depicting things a certain way
- social movements are about framing: how to frame the past, for example
- sometimes movements struggle for how to frame: ex AIM: “settlers” uses European frame–genocide works better
Identify how devil terms are used as a labeling language tactic
“them”
- scapegoat
- could be a class, individual, institution, or even thing (ex alcohol in Prohibition)
“Ideal Devil”: single omnipotent, omnipresent foreigner
- creates a “them” for “we” to be in opposition to
Identify the steps of constituting a social movement; identify the challenges involved in the
inviting and defining an identify steps
- Inviting
- have to connect with people most affected
- need people with the right skills and abilities for the act of protest - Defining
- define “the people”–bring to life a certain aspect of identity - Structuring
- Relating to Others
Explain the differences between the different types of political argument ; identify examples
Insurgent: not violent but doesn’t use established social means, but anti-establishment, with clear scapegoat, regarding great social ills, scorn traditional social values
- ex Malcolm X blaming the US Gov for the current state of Black America
Innovative: argue for change in practice based on traditional values; nonviolent; claims moral advantage over insurgents and institutions; moderate elements of society might mistake it for an insurgent argument
- “I Have a Dream” speech–calls for change based on Americanism and Christianity
Progressive: systemic approach–uses the means of society AND its values to call for change
- ex LBJ’s War on Poverty speech–“we have to make the system work to prove the insurgents and innovators wrong”
Retentive: cautious, minimal change, wanting to preserve the status quo; presents all adversaries as badly motivated with ill-conceived ideas
- ex Reagan’s speech ridiculing Communism
Reversive: see the current direction of society as dangerous, alternative direction as desirable, and provide a vehicle for change backward
- ex abortion: if we allow abortion, every other marginalized group beware!
Restorative: full-scale return to a Golden Age; unlike reversive argument, presents a goal to be pursued
- ex John Birch Society: go back to before WWII: “get out of collective Europe, push the Communists back, and do free enterprise on our own”
Revolutionary: total overthrow of existing order
- ex Eugene Debs: Socialists must forcefully take the means of production
Explain the significance of narratives for social movements
Narrative: stories people tell which represent an idealized thing and get farther away from lived experience
- ex narrative of new birth (from Christianity) in Gettysburg Address
Identify a dominant theme in the rhetorical vision/fantasy theme of the abolitionist
movement
Narrative: stories people tell which represent an idealized thing and get farther away from lived experience
- ex narrative of new birth (from Christianity) in Gettysburg Address
Explain the basic functions of an argument by transcendence
Quantity - “more”
Quality - good / evil
Value - what is desirable for society
Hierarchy - one group is higher order along a grade or continuum (ex Christianity over other religions)
Antithesis - identify morally corrupt common enemy to unite the movement