Test 2

Question 0

4 stars?

Answer 0

Concierge and valet

Question 1

Hotel that standardized hotels across the US.

Answer 1

Holiday inn

Question 2

Guest speakers were from where?

Answer 2

San Luis

Question 3

How are things priced?

Answer 3

Yield management

• service capacity is fixed
• inventory is perishable
• demand is segmented
• demand fluctuates
• Internet allows for fine tuning of prices

Question 4

Age, gender, income, and zip code…what kind of segmentation

Answer 4

Demographic

Question 5

This organization rated the Aggie Inn in BCS as a 3 star hotel?

Answer 5

The AAA American Automotive association

Question 6

Segmentation that strives to match personality to brand

Answer 6

Psycographic

Question 7

Where is the easiest place to find demographic data?

Answer 7

Census

Question 8

Something created for a narrow market

Answer 8

A niche market

Question 9

Segments are good if they are…

Answer 9

Definable
 Measurable
  Sustainable
    Substantial
     Accessible

Question 10

Shoulder season?

Answer 10

Between peak and off seasons

Question 11

If you go somewhere for one reason, and you go to something after, what is this called?

Answer 11

Secondary attraction

Question 12

Nodal

Answer 12

When something couldn’t exist outside of its current environment.

Question 13

Industrial attractions

Answer 13

Hershey, Cadbury, blue bell, celestial seasonings, and Guinness

Question 14

Butlers life cycle

Answer 14

Intro
 Growth
   Maturation
    Stagnation
     Rejuvenation
      Decline

Question 15

A measure of how genuine an attraction is

Answer 15

Authenticity

Question 16

Poorly trained employees?

Answer 16

Threat (SWOT)

Question 17

Affect

Answer 17

What and how you feel about experiencing something, despite what others tell you

Question 18

Arrive a guest, leave a legend…

Answer 18

Example of induced imagery

Question 19

3 ways to enhance perception of a destination

Answer 19

Marketing
Word of mouth
1st hand experiences

Question 20

Intermodal

Answer 20

Requiring many methods of transportation per 1 trip

Question 21

Shopping malls?

Answer 21

Entertainments attractions?

Question 22

Mountains, beaches, and road systems

Answer 22

Physical geography

Question 23

Airline regulation effects?

Answer 23

Competitive pricing
Hub and spoke routes
Airline regulation marketing
Frequent flyer programs

Question 24

Herat university

Answer 24

The university we have partnered with

Question 25

Bed and breakfast

Answer 25

Started in Europe

Question 26

60 countries Young hikers Time shares Good for psychicentrics

Answer 26

Hostels

Question 27

Conference center

Answer 27

Strict staff | Essential for seasonal places

Question 28

Forbes AAA only in US, CANANDA, MEXICO, CARRIBEAN

Answer 28

Rating

Question 29

Hotel room pricing

Answer 29

Hotel/room location Season and length of stay Corporate, convention, and group rates Taxes and service charges

Question 30

Hub and spoke system

Answer 30

Hub: central Spoke:

Question 31

Airline deregulation

Answer 31

1978

Question 32

Two most reputable companies that rank accommodations

Answer 32

Forbes travel guide | American automotive association

Question 33

4 ways to segment a target market

Answer 33

Demographic, psycographic, geographic, behavioral

Question 34

AIO

Answer 34

Activities Interests Opinions

Question 35

Val's /ark leisure categories

Answer 35

``` Strivers Achievers Pressureds Adapters Traditionals ```

Question 36

Venues?

Answer 36

Where events are held

Question 37

Event.

Answer 37

Temp. Event

Question 38

Attraction

Answer 38

Permanent

Question 39

``` Cultural/heritage Natural Events Recreation Entertainment ```

Answer 39

Classification of attractions

Question 40

Habituals

Answer 40

Best suited for stay cations

Question 41

LaSalle hotels down for 3 months

Answer 41

Weakness

Question 42

12th man museum opens

Answer 42

Niche

Question 43

3 elements travelers need for good vacation

Answer 43

Accommodation Transportation Entertainment

Question 44

1st hotel

Answer 44

Statlet hotel 1908 buffalo

Question 45

5 types of accommodations

Answer 45

``` Bed and breakfast Hostels Timeshares Conferences centers Campgrounds and rv ```

Question 46

Functional Clean Comfortable

Answer 46

One star

Question 47

Two star

Answer 47

Enhancements in quality

Question 48

3 stars

Answer 48

Marked upgrade in attributes/services

Question 49

5 stars

Answer 49

Properties renowned and flawless

Question 50

Ways to attract tourists

Answer 50

Different attraction offered seasonally Promotional pricing Season passes Different target markets

Question 51

Butlers life cycle

Answer 51

``` Exploration/introduction Growth/development Maturation -decline -stagnation -rejuvenation ```

Question 52

Weaver and Lawton did what?

Answer 52

Creators of the attraction attribution scale

Question 53

Private?

Answer 53

Operates for self interest and profit

Question 54

Spacial

Answer 54

Areal vs. nodal

Question 55

Scarcity

Answer 55

Found in only place

Question 56

Accessibility

Answer 56

``` Ease of finding location Opening hours Season Cost Age Or skill limitations ```

Question 57

Public

Answer 57

Operated for the well being of the community

Question 58

USP

Answer 58

Unique Selling Point

Question 59

Affective

Answer 59

Touch emotions and create feelings

Question 60

6 things marketing can do.q

Answer 60

``` Perception Cognitive Affective Persuasion Transformation Behavior ```

Question 61

Organic images

Answer 61

What you see, friends, word of mouth

Question 62

SWOT

Answer 62

Strength -can help objectives Weakness- internal, negative limitations Opportunities- external positive exploit to advantage Threats- external negative May challenge performance

Question 63

Europe and Asia uses...?

Answer 63

The rail service

Question 64

Fixed service capacity

Answer 64

Can only hold a certain amount of people

Question 65

Demand fluctuation

Answer 65

Discounts on low demand flights...based on holiday seasons

Question 66

Internet tuning

Answer 66

Advanced purchases Fare lock Bargain sites Hotel packaging

Question 67

Negative effects of deregulation

Answer 67

Higher chance of bankruptcy | Loss of jobs

Question 68

Airport codes

Answer 68

Began in the 30's NWS started naming 2 letters for airline 3 letters for airport

Question 69

SMERF

Answer 69

``` Social Military Education Religios Fraternal ```

Question 70

MICE

Answer 70

Meeting Incentive Convention Expo

Question 71

Shannon overby?

Answer 71

Convention and visitors bureau

Question 72

3 target markets | For CVB

Answer 72

Business Leisure Sport

Question 73

Hotel occupancy tax

Answer 73

Main source of funding for CVB

Question 74

Name 1 thing you have learned from afghan culture

Answer 74

Nflkarsjb kbhjdat

Question 75

Identify main things marketing of your destination or attraction should emphasize

Answer 75

Khgfhbvfdkhb

Question 76

Name a tangible and intangible product of your culture

Answer 76

Logjams lobster

Question 77

Cognition Affect Conation

Answer 77

Influenced by the way, you are raised Feeling, hardest image to change Behavior

Question 78

What are the benefits of finding where your business falls on the attraction attribute scale

Answer 78

Libyans | I hotly tilt

Question 79

8 measurable attraction attributes

Answer 79

``` Ownership Orientation Spacial configuration Authenticity Scarcity Status Caring capacity Accessibility Market Image ```