Test 2 Flashcards
(95 cards)
the boundaries of the firm along three dimensions: industry value chain, products and services, and geography
Scope of the Firm
the decisions that senior management makes and the actions it takes in the quest for competitive advantage in several industries and markets simultaneously; addresses where to compete
Corporate level strategy
situation in which the stock price of related-diversification firms is valued at greater than the sum of their individual business units.
Diversification premium
situation in which the stock price of highly diversified firms is valued at less than the sum of their individual business units
Diversification discount
corporate strategy in which a firm derives less than 70% of its revenues from a single business activity and there are few, if any, linkages among its businesses
Unrelated diversification strategy
Corporate strategy in which a firm derives less than 70% of its revenues from a single business activity but obtains revenues from other lines of business that are linked to the primary business activity.
Related diversification strategy
corporate strategy in which a firm is active in several different product markets and several different countries
Product-market diversification strategy
corporate strategy in which a firm is active in several different countries
Geographic diversification strategy
corporate strategy in which a firm is active in several different product markets
Product diversification strategy
an increase in the variety of products or markets in which to compete
Diversification
moving one or more internal value chain activities outside the firm’s boundaries to other firms in the industry value chain.
Strategic outsourcing
a way of orchestrating value activities in which a firm is backwardly integrated but also relies on outside market firms for some of its supplies, and or is forwardly integrated but also relies on outside market firms for some of its distribution
Taper integration
assets that have significantly more value in their intended use than in their next best use; they come in three types: site specificity, physical asset specificity, and human asset specificity.
Specialized assets
changes in an industry value chain that involve moving ownership of activities closer to the end point of the value chain
Forward vertical integration
changes in an industry value chain that involve moving ownership of activities upstream to the originating point of the value chain
Backward vertical integration
depiction of the transformation of raw materials into finished goods and services along distinct vertical stages, each of which typically represents a distinct industry in which a number of different firms are competing
Industry value chain
the firm’s ownership of its production of needed inputs or of the channels by which it distributes its outputs
Vertical integration
a theoretical framework in strategic management to explain and predict the scope of the firm, which is central to formulating a corporate level strategy that is more likely to lead to competitive advantage.
Transaction cost economics
organizational form in which two or more partners create and jointly own a new organization
Joint venture
a long term strategic decision that is both difficult and costly to reverse
Credible commitment
a long term contract in which a franchisor grants a franchisee the right to use the franchisor’s trademark and business processes to offer goods and services that carry the franchisor’s brand name; the franchisee in turn pays an up front buy in lump sum and a percentage of revenues
Franchising
a form of long term contracting in the manufacturing sector that enables firms to commercialize intellectual property
Licensing
situations in which one party is more informed than another, mostly due to the possession of private information
Information asymmetries
situation in which an agent performing activities on behalf of a principal pursues his or her own interests
Principal-agent problem