Test 2

Question 1

Annie Leibowitz

Answer 1

She is a photographer that did a shoot with demi moore nude and pregnant. sexualized humanistic portrayal

Question 2

Matthew Brady’s impact on history

Answer 2

He was the first war photographer. He photo captured the war from start to finish

Question 3

Margaret Bourke-White

Answer 3

first woman to be commissioned to take war photography. she was with time magazine. she played a big role of capturing

Question 4

Sarah Josepha Hale

Answer 4

she was portraying women as literate single and happy. goodie’s lady’s book

Question 5

Vertical Integration

Answer 5

p.58

Question 6

Time Warner

Answer 6

CNN networks, WTBS, TNT, Turner Classic Movies, Cartoon Network

Question 7

Steve Jobs

Answer 7

Apple, Pixar,

Question 8

CBS’s advertizing relationship with Google

Answer 8

.

Question 9

FCC

Answer 9

Federal Communications Commission

Question 10

First newspaper in American colonies

Answer 10

publick

Question 11

Yellow Journalism

Answer 11

Likely inspired the spanish american war, teddy roosevelt was probably involved.

Question 12

Nelly Bly

Answer 12

stunt journalism.

Question 13

USA Today’s Impact

Answer 13

changed the format

Question 14

The three leading international newspapers

Answer 14

herald tribune, financial times, wall street journal

Question 15

David Sarnoff’s Radio Music Box Memo

Answer 15

outlined radio as mass media

Question 16

First four companies issued patents by U.S. Navy for radio broadcast

Answer 16

AT&T, GE, Westing House, United fruit company

Question 17

Akio Morita

Answer 17

created the walkman

Question 18

Motown

Answer 18

founded by Berry Gordy Jr., was the most
successful of the independent record labels
and one of the most successful black-
owned businesses.

Question 19

First concept Album

Answer 19

beattles- Sgt. Pepper’s Lonely Hearts Club

Band (1967)

Question 20

Definition of “CD”

Answer 20

Compact Disc

Question 21

Definition of “LP”

Answer 21

Long playing record

Question 22

Definition of “MP3”

Answer 22

Moving Picture Experts

Group audio layer 3

Question 23

Eadward Muybridge

Answer 23

created america’s first movie scene

Question 24

Ted Turner

Answer 24

75, Georgian crude man, He lost a bunch of money recently because of a merger with time warner and AOL that was a total disaster.

Question 25

Introduction of the VCR

Answer 25

(VCR=videocassette recorder) invented in 1976

Question 26

Direct Broadcast Satellite

Answer 26

orbits earth, it broadcasts media to millions

Question 27

The death of analog TV broadcast

Answer 27

2009, HD was introduced

Question 28

Blockbuster Marketing

Answer 28

all types of movies not just the big/ popular ones

Question 29

Hollywood Ten and Media Effects Theory

Answer 29

thought they were communists and were supine to appeal in front of .... comity. they didn't think it was right to be questioned for their beliefs. it was unconstitutional.

Question 30

Hollywood Anti-trust case

Answer 30

(block booking)

Question 31

1967 Public Broadcasting Act (NPR and PBS)

Answer 31

.

Question 32

Rupert Murdoch

Answer 32

He is Australian but most of his business of in new york city.

Question 33

Univision's growth achievement as a network

Answer 33

5th largest network

Question 34

First network to provide Spanish captions

Answer 34

ABC 2005

Question 35

Amount of homes BET reaches

Answer 35

60 million, only 12 ½ million are black families

Question 36

Funding for PBS

Answer 36

private industry of underwriting, government, and donations

Question 37

Fox's beginning in 1986

Answer 37

known for joane rivers talks show that year.

Question 38

Different rating types by Nielson

Answer 38

/

Question 39

Which show is responsible for introducing situational comedy?

Answer 39

I Love Lucy

Question 40

who coined - global village through media

Answer 40

marshall mcluahn

Question 41

why am I talking about technological change?

Answer 41

trying to give you the frame work that you can use to innovate.