test 2 Flashcards
What is strategic communication?
Purposful, audience oriented, and persuasive
Characteristics of professional communication?
appropriate to the situation, clear and conicse, and ethical
Characteristics of adaptable communication?
current with technology, able to work with lots of cultures, and collaborative
What is a proposal?
A communication designed to persuade a businesss decision maker to adopt a plan, approve a project, choose a product or service, or supply funding
soliciated proposal
audience has requested
unsolicited proposal
audience is not expecting
Noncompetitive proposal
proposal that has no competition. Not considering other offers
Competitive proposal
A proposal that will compete with other proposals for the same sale
What is a cover message?
A letter, memo, or email accompanying a formal report or proposal. It is designed to explain the document and persuade the audience to read it
What are appendices
they include additional information that may interest the reader but it too detailed for the proposal
Internal vs external proposal
Internal: Is within the company and can be a little more informal
External: Is going to someone outside the company and is usually more formal
What is the purpose of a business report?
To answer a business question.
What is an analytical report?
This report helps readers draw conclusions to solve problem. (A report that summarizes what happened and then makes a recommendation)
Informational report?
A report that summarizes what happens at a meeting. (Progress report, meeting minutes)
Executive Summary
A separate report included at the beginning of an analytical report. It summarizes the information and is insteaded to be read instead of the main report if needed
