Test 2 Flashcards

1
Q

TF: A responsive press plays a critical role in media representations of social justice

A

True

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2
Q

TF: Social ethicists show a strong commitment to social justice

A

True

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3
Q

What is known as the decline in news coverage and audience interest in news stories?

A

Compassion fatigue

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4
Q

TF: The application of ethical principles in social justice media coverage should be used to help reporters move beyond reporting facts and report the moral ground

A

True

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5
Q

TF: New media platforms create a new group of validators in citizen journalists

A

True

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6
Q

TF: Virtue ethics challenge practitioners to examine motivations for their client work

A

True

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7
Q

Roles of PR Practitioners

A
information providers
advocates
activists
listeners
planners
spokespersons
counselors
surveyors
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8
Q

TF: PR Practitioners should shed all pretenses in their work

A

True

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9
Q

Which provision of conduct advocates for the protection of clients privacy?

A

Safeguarding confidences

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10
Q

TF: There is an ethical dilemma when prosecutors and defendants use PR as a tool in litigation; trial by entertainment

A

True

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11
Q

Show public life in all its dynamic dimensions; newsworthy justice represents complex cultures and religions adequately without stereotype or judgment

A

Interpretive sufficency

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12
Q

Five problems of social justice in the media

A

Fairness and balance in coverage
Move beyond reporting facts and report moral ground
Stereotyping
Challenge representing conflicting voices fairly
Need for use of golden rule in peace journalism`

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13
Q

Case Study associated with Fairness and Balance in media coverage

A

Crisis in Darfur

Mention compassion fatigue and talk about how the media reported on it so much that people didn’t listen to it after awhile

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14
Q

Case study associated with moving beyond facts and reporting moral ground

A

Story about the children in the mountains that had basically nothing

Sometimes the truth or reality hurts but we have to tell those stories anyway

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15
Q

Case study associated with stereotyping in the media

A

The Global Media Monitoring Project

Women are drastically under-represented in the news and the GMMP studies why that stereotype exists

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16
Q

Case Study associated with the challenge of representing conflicting voices fairly

A

Ten weeks on Wounded Knee

Fairness requires that news coverage reflect the degree of complexity inherent in the events themselves; important to separate fact from fiction

17
Q

New way of reporting on violent conflicts worldwide; must present context, background, historical perspective

A

Peace journalism

18
Q

What is the check and balance system in political communication?

A

Fact-checking

19
Q

Case study related to Representing political power

A

Ketchum PR Firm

Ketchum was representing the US government as well as Russia. They had to choose between the two because their loyalty to the US was in question

20
Q

TF: Sharing information to followers creates a political divide

A

True; contributes to political polarization and could lead to an echo chamber

21
Q

In the elements of media representations of social justice, to what group do social concerns pertain to?

A

The disenfranchised/under-represented

22
Q

TF: In the elements of media representations of social justice, genuine social concerns are not at stake

A

False

23
Q

TF: High profile names get less media coverage

A

False

24
Q

How are PR Practitioners partisan?

A

They represent a particular group, organization or client that has its own loyalties
They have to consider these biases when building and enhancing critical relationships
They need to be transparent
They have to shed any pretenses

25
Q

What are some assumptions of PR?

A

Practitioners act as a “spin doctor” or “Special interest”

It’s one way communication like advertising or marketing

26
Q

What are the two codes of ethics for PR?

A

PRSA and IABC

27
Q

What arenas do public communication consist of?

A

Politics, public affairs, court cases

28
Q

How has the rise of digital social networks provided instant information to publics?

A

PR Practitioners have a direct connection to citizens via social media
Social media is used to build the public image of clients

29
Q

How was the role of the media in the OJ Trial described?

A

The media acted as the 13th juror and coverage of the case was able to sway public opinion. This helped the outcome of the case.

30
Q

What role did social media play in the trial of Casey Anthony?

A

The Casey Anthony trial was the first major trial in US history to take place in the time of social media. Every detail of the case was plastered onto social media and citizens were forming their opinions more quickly than ever before.