Test 2

Question 1

Media Conglomerates

Answer 1

small and midsized companies that come together to form bigger company that controls a lot of the market share. Disney and AT&T

Question 2

Concentration

Answer 2

When a handful of firms dominate an industry

Question 3

Cross-Promotion

Answer 3

Using 1 media to promote products owned by the same company. Disney using its TV station to promote new Star Wars Toys

Question 4

Horizontal Integration

Answer 4

Same product not the same industry own one level of production or distribution. For instance Disney owns movies, TV, news, marketing, and other companies but doesn’t make cameras.

Question 5

Vertical Integration

Answer 5

Same industry but not competitive products, multiple levels. Kills competitions like Steel company from guided age.

Question 6

AT&T and Time Warner

Answer 6

Two large companies that merged so AT&T now a horizontally integrated company controlling many products and sources that are in competition of each other.

Question 7

Independent media

Answer 7

Media that breaks away from conventional norms like star system, clear narrative structure and conventions. A24

Question 8

Legacy TV

Answer 8

Broadcast cable or channels

Question 9

Open TV

Answer 9

Independent on demand connects more peer to peer TV

Question 10

Narrowcasting

Answer 10

Transmitting TV to niche audience or small species dialed group.

Question 11

World Wide Web

Answer 11

Internet form of communication that connects servers with common IP address. First person is Time Burners-Lee.

Question 12

Dial-up vs Broad Band

Answer 12

Using the Telephone system to dial up internet versus cable faster internet on its own service that is easier to access.

Question 13

Digital Media

Answer 13

umbrella term for electronic data/texts and images. Social media and news from TV

Question 14

4 Main concepts of Digital Media

Answer 14

1. Automation: people automatically do it
2. Ethereality: No physical presence so easier to distribute
3. Multimedia: combination of various types
   Interactivity: Dialogue between humans and computer

Question 15

Net Neutrality

Answer 15

Everyone and every site given the same speed of internet no matter what. Keep competition open.

Question 16

FCC

Answer 16

Government body responsible for regulated Media, Internet, and Television. Radio and Satellite are included.

Question 17

Surveillance Culture

Answer 17

Everyone has agreed to be watched over by media and what we post being public means that anyone can find us.

Question 18

Panopticon

Answer 18

Michel Foucault the prisoner complex that people act different if they think they are being watched so built and giant tower that prisoners couldn’t see into to make them think they were always being watched.

Question 19

Representation

Answer 19

How things are portrayed int eh media, how editing effects the version of reality, somatic vs symbolic learning

Question 20

Systems of Representation

Answer 20

Sorting objects, people, and events, into correlated metal ideas. Connecting the dots between events and the metal map of how the world works.

Question 21

Disproportionate Representation

Answer 21

When media under represents groups and demographics of society as compared to actual representation.

Question 22

Symbolic Annihilation

Answer 22

Lack of presence of certain groups saying those those groups are not worth representing. (Native Americans and People with Disabilities)

Question 23

Social Class

Answer 23

social stratification based on income, education, tastes, and heritage

Question 24

American Dream

Answer 24

The idea that if people work hard enough they can achieve their dreams.

Question 25

Neoliberalism

Answer 25

The idea that seeks to liberate government control of the market complicated ability to climb social ladder

Question 26

Meritocracy

Answer 26

Merit based system where people are promoted based on skills. Doesn't always happen in America

Question 27

Stereotypes of the working class

Answer 27

The divides between upper and lower, blue and white color, redneck vs urban. What people wear and how that signifies what class they belong in.

Question 28

Essentialism

Answer 28

How gender defines identity

Question 29

The Gender Spectrum

Answer 29

The range of how people feel from masculine to feminine.

Question 30

Hegemonic masculinity

Answer 30

The stereotype of men that emphasizes white, middle class, straight males over other men. That to be masculine one must fall into all of these categories.

Question 31

Emphasized Femininity

Answer 31

The portrayal of being feminine as unequal to men, white hero caring emotional thin and small

Question 32

The Male Gaze

Answer 32

The look at how woman are portrayed in media is based on how men see them because film and media is a men dominated field. Therefore the camera sees woman as objects to be looked at in one way creating a stereotype.

Question 33

Race

Answer 33

Affiliation based on social constructed groupings

Question 34

Ethnicity

Answer 34

Affiliation based on shared geographical roots, background, ancestors, religion, or culture

Question 35

Stereotype

Answer 35

Fitting a group of people into one form or idea that is perpetuated by that groups portray in media. Blacks in the 1960's

Question 36

Assimilation

Answer 36

Showcasing races in media without mentioning their race. Everything is fine and race plays absolutely no factor reducing the racism to individual problems and not something society needs to deal with.

Question 37

Pluralist

Answer 37

Media portraying a minority race as separate but equal. Fresh Prince of Bel Air, black people in white people lives. Race is homogenous. Doesn't address racism though or the greater world.

Question 38

Multiculturalist

Answer 38

More diversity of race and races so that they are not strict to one set of stereotypes or ideals. In the end, it does make more progress at addressing racism and race

Question 39

Heteronormative

Answer 39

Views that men like woman being white middle class the "American normal" Mainly referred to which identities are standard.

Question 40

Queer Representational Trends

Answer 40

In more recent years very positive with increases in representation and characters on shows becoming reoccurring and main cast. However, a lot of the representation can come from one show or one station so progress still needs to be made.

Question 41

Queer Contextually

Answer 41

Eve Ng idea about how context informs 1. The validity of reading a queer text 2. the political and economic feasibility of having a canonical character 3. the quality of the canonical LGBTQA+ character