Test 3

Question 1

Brand

Answer 1

a brand is a business or product name/logo that can give consumers a perception of what the business stands for

Question 2

Above the line Promotion

Answer 2

above the line promotion is advertising. advertising that takes place through mass media such as print media and broadcast media. allows a business to reach a large audience

Question 3

cost plus pricing

Answer 3

is where a profit percentage is added to the average cost of producing the good

Question 4

competitive pricing

Answer 4

is where a business consider what their competitors are charging for a product or service, based on this, they will decide their pricing strategy