Test 4 Flashcards
(16 cards)
Vernacular
Refers to a style or source that is ordinary, as opposed to artistically. Exalted.
Pop art
An art movement that rose to prominence in the 1960’s in Britain and the United States, focusing on aspects or popular culture that had traditionally been ignored by- the fine artists, such as consumerism, comic books, and celebrity.
Rebus
The representation of a word by a picture that creates the same sound; for example, when the American designer Paul Rand used a drawing of a bee in place of the letter “B” in a version of the classic IBM logo.
Appropriation
To borrow; this term refers to the way in which postmodern artist often borrowed imagery from outside the art and design worlds and include them in their work.
Situationist Internationale
A Marxist influenced French avant-garde group that rose in 1957 and played a major role in the events of may 1968.
Punk
A youth subculture that arose in the 1970;s and adopted a staunchly oppositional attitude toward mainstream culture. Punk is often associated with the raw, unpolished, and anti-authoritarian music of the same name.
New Wave
A term that developed out of the Punk music scene. New Wave later became associated with a type of diluted mainstream of punk culture. Often-used in reference both to late 1970;s electronic pop music as well as to the punchy, colorful graphics of that era.
Bit-mapped
Bit-mapped letters are made up of an array of pixels (tiny dots); they do not have the smooth, unbroken contours of earlier type. For this reason, 1980’s bit mapped type had very low resolution, and the coarse letterforms could not be scaled outside a limited range.
Bézier curve
A digital smoothing algorithm used in vector graphics and animation.
Grunge
An unofficial category describing contemporary graphic design that appears in holistic sense to be unpublished, grungy and scruffy.
Mai Soixante-Huit
A French Term alluding to the widespread civil unrest that shook the country in May 1968.
Street art
Any manifestation of unofficial art in public spaces. Street art can take many forms, including graffiti, stickers, and installations.
Détournement
Literally, “deflection or redirection,” a strategy pioneered by the Situationists of subverting ideas or images so as to undermine their authority.
Wild Style
Graffiti letterforms that are exuberantly expressive and visually complex / The individual letters are often woven together.
Raster Image
An image made up of bit-mapped grid of pixels.
Open Type
A font format that follows for cross platform utilization and increased flexibility versus its predecessors Post Script and TrueType; Open Type was developed by Adobe and Microsoft, and released in 2000.
