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1
Q

Given that some contact types can be classified in multiple Contact groups, which one of these statements about contact groups is correct?

Answers:

A. A contact can be classified as both a Marketing and Client contact

B. A contact can be classified as both a Lead and Vendor contact

C. A contact can be classified as both a Vendor and Client contact

D. A contact can be classified as both a Staff and Marketing contact

A

C. A contact can be classified as both a Vendor and Client contact

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2
Q

What type of marketing occurs when the marketing department is informed of what happened to each lead and can tie dollars to the marketing initiatives?

Answers:

A. marketing

B. End to end marketing

C. Interactive marketing

D. Closed-loop marketing

A

D. Closed-loop marketing

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3
Q

Which of the following statements are true about alerts? (Select all that apply)

Answers:

A. Only administrative users can setup alerts.

B. An alert can be set up to be sent to multiple users.

C. Alerts can be setup to be received instantly, daily, or weekly.

D. A valid email is required to receive alerts.

A

C. Alerts can be setup to be received instantly, daily, or weekly.

D. A valid email is required to receive alerts.

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4
Q

Which of the following entities are part of the Microsoft Dynamics Marketing record hierarchy? (Select all that apply)

Answers:

A. Events

B. Contacts

C. Budgets

D. Campaigns

A

A. Events

D. Campaigns

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5
Q

Which of the following are one of Microsoft Dynamics Marketing’s primary application areas? (Select all that apply)

Answers:

A. Marketing Execution

B. Budgeting

C. Social Media

D. Tasks

A

A. Marketing Execution

B. Budgeting

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6
Q

Which user type provides a limited role set?

Answers:

A. Regular User

B. Web Portal User

C. Marketing User

D. Media Buyer

A

B. Web Portal User

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7
Q

Given that some contact types can be classified in multiple Contact groups, which one of these statements about contact groups is correct?

Answers:

A. A contact can be classified as both a Marketing and Client contact

B. A contact can be classified as both a Lead and Vendor contact

C. A contact can be classified as both a Vendor and Client contact

D. A contact can be classified as both a Staff and Marketing contact

A

C. A contact can be classified as both a Vendor and Client contact

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8
Q

Which of the following statements about Custom Contact Fields are true? (Select all that apply)

Answers:

A. There are a limited number of fields available

B. Custom Contact Fields can be created in multiple languages

C. You can set up custom contact fields for the site company and/or on a per-client basis

D. The name field is the display name

A

B. Custom Contact Fields can be created in multiple languages

C. You can set up custom contact fields for the site company and/or on a per-client basis

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9
Q

Which of the following actions occur when a new visitor submits a landing page? (Select all that apply)

Answers:

A. A lead record is created

B. A Marketing Contact record is created

C. A Client Contact record is created

C. A Job record is created

A

A. A lead record is created

B. A Marketing Contact record is created

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10
Q

A lead scoring model is comprised of one or more quantitative rules and a set of qualitative ratings. Which of the following statements about lead scoring models is true?

Answers:

A. A lead scoring model is comprised of one or more quantitative rules and qualitative ratings

B. A Lead Scoring Model becomes read-only after it is used to score leads

C. A lead scoring model is comprised of one or more qualitative rules and quantitative ratings

D. Lead scoring models can be associated to multiple Programs and Campaigns

A

A. A lead scoring model is comprised of one or more quantitative rules and qualitative ratings

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11
Q

The primary objective of segmentation is to design a marketing mix that matches the expectations of customers in the targeted segment. In Dynamics Marketing, which of the following are used to segment contacts: (Select all that apply)

Answers:

A. Category Lists

B. Marketing Lists

C. Advanced Find

D. Queries (Dynamics Lists)

A

B. Marketing Lists

D. Queries (Dynamics Lists)

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12
Q

Which of the following statements regarding Behavioral Analysis are true? (Select all that apply)

Answers:

A. Only known visitors are recorded

B. A Website analysis script is used to return visitor information

C. Enables marketers to analyze the online activity of prospects, customers and anonymous visitors to their website over time

D. The Online Visitors view displays behavioral data

A

B. A Website analysis script is used to return visitor information

C. Enables marketers to analyze the online activity of prospects, customers and anonymous visitors to their website over time

D. The Online Visitors view displays behavioral data

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13
Q

Which email marketing plug-ins are required in the body of an email message when sending a commercial email marketing message? (Select all that apply)

Answers:

A. Subscription Center or External Subscription Center

B. Forward to a Friend

C. View as Website

D. Sender Address

A

A. Subscription Center or External Subscription Center

D. Sender Address

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14
Q

Contoso has several products including Widget X and Widget Y. the marketing team is preparing a campaign focused on customers who currently own these products. They are planning to use segment-specific dynamic content to personalize the email marketing messages they are sending. Which of the following areas can be customized with segment-specific dynamic content? (Select all that apply)

Answers:

A. Social networking links

B. Text and images

C. File Attachments

D. Subject

A

A. Social networking links

B. Text and images

D. Subject

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15
Q

Which of the following statements about double opt in are true? (Select all that apply)

Answers:

A. Double opt in must be turned on at the company level

B. Double opt in is a two-step process

C. Double opt in can be turned on for specific email marketing messages

D. Double opt in is required in all regions

A

A. Double opt in must be turned on at the company level

B. Double opt in is a two-step process

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16
Q

Dynamics Marketing supports the following social media platforms?

Answers:

A. Facebook and Twitter

B. Facebook, Twitter, and LinkedIn

C. Facebook and Pinterest

D. Twitter and LinkedIn

A

A. Facebook and Twitter

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17
Q

What are the stages in a Microsoft Dynamics Marketing campaign lifecycle? Include the following steps in order: Plan, Build, ______, Activate, Verify, and _______.

Answers:

A. Plan, build, activate, verify and monitor

B. Build, validate, activate, verify and monitor

C. Plan, build, validate, monitor, verify and activate

D. Plan, build, validate, activate, verify, and monitor

Study These Flashcards
A

D. Plan, build, validate, activate, verify, and monitor

18
Q

Completion of which of the following fields are required when creating an automated campaign? (Select all that apply)

Answers:

A. Campaign Description

B. Company

C. Time Zone

D. Start Date

Study These Flashcards
A

B. Company

D. Start Date

19
Q

Contoso is considering two different strategies for their e-mail design, but they are unsure of which to use. What feature can Contoso use to test each strategy?

Answers:

A. Transactional Email

B. A/B Testing

C. Smoke Test

D. Segmentation

Study These Flashcards
A

B. A/B Testing

20
Q

The Marketing Engagement feature displays which of the following types of data? (Select all that apply)

Answers:

A. Event participation

B. Website Visits

C. Email Marketing Message engagements

D. Active leads

Study These Flashcards
A

B. Website Visits

C. Email Marketing Message engagements

21
Q

How can results be ingested into Microsoft Dynamics Marketing? (Select all that apply)

Answers:

A. Import a CSV file

B. Use the API

C. Import a TXT file

D. Mass update

Study These Flashcards
A

A. Import a CSV file

B. Use the API

22
Q

Microsoft Dynamics Marketing SSRS report security can be defined by Individual user or Role. Which third type can these reports also be defined by?

Answers:

A. Team

B. Functional Area

C. User Type

D. Report Group

23
Q

You are Anna Bedecs, a marketing manager for Contoso. You are in charge of the entire campaign process including the Campaign Budgets. You are planning to customize your home page to show you information about the campaigns that are currently active within Contoso. Which of the following is the best widget to use?

Answers:

A. The budget usage widget

B. The Power BI widget

C. A chart widget

D. Widget

Study These Flashcards
A

A. The budget usage widget

24
Q

Microsoft Dynamics Marketing offers an OData Feed for use to query data through read data. Which of the following statements is true about OData feeds?

Answers:

A. OData feeds can be filtered by record ownership

B. User must have View All privileges to an entity

C. OData feeds require Microsoft Power BI

D. OData feeds can only be turned on by an administrator

Study These Flashcards
A

B. User must have View All privileges to an entity

25
When using the Microsoft Dynamics Marketing Approval function, which statement about the Approval and Review process is NOT correct? A. Reviewers can review comments and mark up made by others. B. A maximum of one asset can be included in an Approval Request. C. An Approval Requests can be associated with a Job. D. An Approval Request can be sent to multiple reviewers at one time.
B. A maximum of one asset can be included in an Approval Request.
26
Which of the following types of campaign activities are available for use with a Microsoft Dynamics Marketing automated campaign? A. Landing Page B. Event C. Email D. Social Media Message
A. Landing Page C. Email D. Social Media Message
27
3. Your company uses Microsoft Dynamics Marketing Budgeting and marketing Expenses features to monitor Campaign spend. You can compare rolled up budgets and drill down to cost details. A. True B. False
A. True
28
. Which function can marketers use to track the development of items such as brochures, event invitations, or signage? A. Files B. Programs C. Events D. Jobs
D. Jobs
29
5. In which general area in Microsoft Dynamics Marketing will you find functions typically used when marketing to customers? A. Settings B. Marketing Execution C. Performance D. Projects
B. Marketing Execution
30
6. Digital Assets within a Microsoft Dynamics Marketing Library can be shared publically? A. False B. True
B. True
31
Which of the following is used to create an entity with a predefined series of tasks? Answers: A. Job Request Template B. Job Template C. Project Request D. Job Request Menu
B. Job Template
32
Which of the following statements regarding Digital Assets are true? (Select all that apply) Answers: A. Users and Non Users can access libraries B. Only Users can access libraries C. Files can be converted to a PDF document and downloaded with comments D. Annotations are stored as a separate file
A. Users and Non Users can access libraries C. Files can be converted to a PDF document and downloaded with comments
33
Which of the following action types are available when using the Approval Canvas? (Select all that apply) Answers: A. Scheduler B. Task C. Webinar D. Email
A. Scheduler B. Task D. Email
34
How can Marketers manage event attendance in Microsoft Dynamics Marketing? (Select all that apply) Answers: A. Event Registration entity B. CRM Plug in C. Import a CSV file D. Marketing Campaign Automation
A. Event Registration entity C. Import a CSV file D. Marketing Campaign Automation
35
Which of the following statements about the Chart of Accounts are true? (Select all that apply) Answers: A. Accounts can be permanently deleted B. Account names must be unique C. Account numbers are required D. Account types cannot be changed once they have been created
B. Account names must be unique D. Account types cannot be changed once they have been created
36
Marketers use which account type to track marketing costs such as supplies and advertising? Answers: A. Cost of Goods Sold B. Expense C. Invoice D. Retained Earnings
B. Expense
37
Your company uses Microsoft Dynamics Marketing to track time spent working on Client projects. Which of the following can be associated with a time slip when managing time against client projects? Answers: A. Service B. Budget category C. Inventory Item D. Standard item
A. Service
38
The Microsoft Dynamics Marketing Connector for Microsoft Dynamics CRM (“the connector”) can be used with the following versions of Microsoft Dynamics CRM? (Select all that apply) Answers: A. CRM On-Premise B. CRM 4.0 C. CRM 2011 Update Roll Up 12 or higher D. CRM Online
A. CRM On-Premise C. CRM 2011 Update Roll Up 12 or higher D. CRM Online
39
Which of the following can be synced between Microsoft Dynamics Marketing and Microsoft Dynamics CRM? (Select all that apply) Answers: A. Marketing Contacts B. Custom Contact Fields C. Custom CRM Entities D. Client Companies
A. Marketing Contacts B. Custom Contact Fields
40
Question 3/3 What are two primary scenarios in which the Microsoft Dynamics Marketing connector integration plays a key role? Answers: A. List Management and Sales Integration B. Sales Integration and Lead Management C. Contact Management and File Management D. List Management and Job Management
A. List Management and Sales Integration
41
4. Which systems can Microsoft Dynamics Marketing can integrate with? (Select all that apply) A. Microsoft Social Engagement B. Microsoft Dynamics AX C. Microsoft Dynamics CRM D. Microsoft Power BI
A. Microsoft Social Engagement C. Microsoft Dynamics CRM D. Microsoft Power BI

MB2-709 (2 decks)

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