TEST Flashcards
(37 cards)
Critical Media Studies
The analysis of media technologies, texts, institutions, with a focus on the historical,cultural, political, and economic contexts in which the phenomena operate
Circuit of Culture
Method for studying the dynamic & multiple factors that constitue culture
regulation
policy
representation
content analysis, message sends
identity
how it constructs, shape how we see ourselves
production
on location filming, ways camera, lighting, and other factors
consumption
how audiences consume and implications
media literacy
analyze the information and respond to it
media industry
regulation, production, distribution
passive vs. active
passive: accepts whatever, median spoon feeds, what to believe about the world
- active: actively crticize and think about what you see, question the world
cultivation theory
focus on long term, heavy viewing
hypodermic needle model
direct and immediate effect (brainwashing)
uses and gratification theory
we choose to attend mass communication to gratify ourselves
agenda setting theory
media’s ability to select and call to the public’s attention ideas, events, and people and to offer frames, or way of seeing, those phenomena
Political economy
industry, ceap, new twist, edge, and rand identity
*ask about
cultural studies theories
reader response, or encoding/decoding, possibility of resistnt reading-reading against the grain
niche programming
advertisements fund TV, so target audiences that will buy their products
frame analysis
examination of constant paterns and the ways that pheomenea is represented
-picking michellle obamas fashion sense rather than her philanthropy
global village
increase acess to information made possible by electonic communication led McLuhan to claim that electronic media created a global village
gatekeepers
describe peeople and grups that decide which messages pass through the gates that control information flow to reach consumers
mean world syndrome
cultivation theory, focus on long term heavy viewing <- certain beliefs cultivated *ask
mainstreaming
cultivationtheorists identify two mechanisms to eplain cultivatiion process, 1.mainstreaming and 2. resonance
-stabilizing and homogenizing of views within a society
product placement
practive of featuring products in media and ensuring that viewers recognize the prouct so that the products are associated with particular characters, paid for by advertisement and program sponsers
immersive advertising
encorperates a product or brand into an actual storyline in books, television programs, and films
