Test Bank Ch. 2, 4, 6, 9, 10 Flashcards
(154 cards)
Which of the following is an example of business-to-consumer electronic commerce?
A) Brenda files her income tax online.
B) Canchi, a shoe manufacturer, conducts business over the Web with its retailers.
C) Juan buys guitars for resale on Monsung.com.
D) Reuben buys a pair of shoes on Mysticshoes.com.
E) Neal places a bid for a mobile phone on the online auction site Feliciate.com.
D) Reuben buys a pair of shoes on Mysticshoes.com.
Which of the following is an example of consumer-to-consumer electronic commerce?
A) Niobi makes an online deposit of $5,000 into her friend’s account.
B) Heath buys a gift for Vanessa on Aniocride.com.
C) Blanco, a manufacturer, conducts business over the Web with its retailers.
D) Ashley buys a new pair of shoes on Fequette.com.
E) Marty buys Lobsang’s mountaineering equipment on Chieoke.com.
E) Marty buys Lobsang’s mountaineering equipment on Chieoke.com.
Identify a true statement about the Internet of things.
A) It enables companies to offer various innovative products and services that go beyond the initial purchase.
B) It defines a set of reachable and exploitable vulnerabilities present in a business model.
C) It contains rules and guidelines that describe how security is to be enforced during system operation.
D) It identifies the tasks that are critical within a business model and builds a network that depicts their interdependencies.
E) It is defined as the percentage of visitors who leave the Web site after viewing that page.
A) It enables companies to offer various innovative products and services that go beyond the initial purchase.
In the context of GPS-enabled location-based services, the ability to see another person’s location is an example of ________ service.
A) reintegration B) navigation C) mapping D) disintegration E) tracking
E) tracking
In e-business terminology, ________ companies are sometimes called “pure play companies.”
A) bricks-and-clicks B) click-and-mortar C) brick-and-mortar D) click-and-flip E) click-only
E) click-only
In ________ pricing, companies set the prices that consumers pay for products.
A) viral B) top-up C) menu-driven D) reverse E) rafter bid
C) menu-driven
How do comparison shopping sites generate revenue?
A) by charging a commission on transactions
B) by selling their products in physical stores as well
C) by charging a virtual shelf space fee to manufacturers
D) by increasing the click count on their sites
E) by charging distribution fees to consumers
A) by charging a commission on transactions
EZBiz, the brainchild of three college friends, is a startup venture that plans to produce and market sports gear. The venture is still stuck in the planning phase as they have not been able to decide the suitable business strategy to opt for. They are currently trying to decide between a bricks-and-clicks strategy or a click-only strategy. Which of the following, if true, would most undermine the decision to adopt a click-only strategy?
A) The company has limited access to funds and is looking to keep its costs low.
B) The public is wary of sharing confidential information after a recent spate of credit card scandals.
C) A competitor is facing severe backlash after inadvertently releasing sensitive data into the public domain.
D) Several companies who have switched from a brick-and-mortar strategy to a click-only strategy are experiencing severe channel conflicts.
E) Some click-only companies have been unable to achieve economies of scale and are subsequently unable to offer lower prices.
B) The public is wary of sharing confidential information after a recent spate of credit card scandals.
With respect to e-tailing, ________ can initiate certain actions, such as making a phone call to a sales representative or sending a text message to a pre-specified number.
A) MaxiCodes B) CPC Binary Barcodes C) viral codes D) MSI barcodes E) QR codes
E) QR codes
Identify a true statement about the function of Google’s Ad Words.
A) It ensures high-quality leads when a search is conducted online.
B) It presents a view of short-term technology integration.
C) It presents a view of long-term technology integration.
D) It redirects Web pages to different sites if the link fails.
E) It provides immediate communication to and receives feedback from customers.
A) It ensures high-quality leads when a search is conducted online.
Which of the following characteristics of the Web deals with making the interaction with a Web site easier or more convenient?
A) representational delight B) cost compliance C) structural firmness D) disintermediation capacity E) functional convenience
E) functional convenience
Which of the following explains Web analytics?
A) conducting online marketing research to improve product quality
B) analyzing Web sites in order to find the best one in a category
C) tracking all online purchasers to try and increase their frequency of visit to a particular Web site
D) analyzing Web surfers’ behavior in order to improve Web site performance
E) analyzing Web sites in order to find the best online business practices
D) analyzing Web surfers’ behavior in order to improve Web site performance
A way to ensure that a company’s site is on the first page users see when looking for a specific term is using ________ advertising.
A) stealth B) viral C) buzz D) search E) affiliate
D) search
Companies use ________ to move up their Web sites in the organic search engine results.
A) search engine image protection B) search engine optimization C) search engine keyword insertion D) search-oriented architecture E) domain stacking
B) search engine optimization
A recent trend in display advertising has been ________ advertising, where the ads placed on a page are in some way related to the content of that page.
A) contextual B) buzz C) viral D) affiliate E) stealth
A) contextual
The performance of a pay-per-click advertising model can be assessed by ________, which reflects the percentage of visitors who actually perform the marketer’s desired action such as making a purchase.
A) click fraud rate B) contextual search rate C) pop-up rate D) click-through rate E) conversion rate
E) conversion rate
Click-through rate reflects ________.
A) the ratio of surfers who visit a Web site divided by the number of surfers who clicked on an ad
B) the ratio of surfers who click on an ad divided by the number of times it was displayed
C) the percentage of visitors who actually perform the marketer’s desired action
D) the ratio of surfers who click on an ad divided by the number of people who make a purchase
E) the ratio of surfers who visit a Web site divided by the number of people who make a purchase
B) the ratio of surfers who click on an ad divided by the number of times it was displayed
How can the effectiveness of e-mail advertising campaigns be measured directly?
A) by reflecting the percentage of visitors who actually perform the marketer’s desired action
B) by reflecting the number of surfers who click on an ad divided by the number of times it was displayed
C) by creating use cases and business models to determine the ratio of the opened mails to the sent mails
D) by conducting online polls, starting online forums, and collecting user feedbacks
E) by including special links in the e-mail that allow tracking which e-mails the customers have opened or reacted to
E) by including special links in the e-mail that allow tracking which e-mails the customers have opened or reacted to
In the context of GPS-enabled location-based services, the ability to determine the basic geographic position of a cell phone is an example of ________ service.
A) location B) mapping C) navigation D) tracking E) reintegration
A) location
In the context of GPS-enabled location-based services, capturing specific locations to be viewed on the phone is an example of ________ service.
A) location B) mapping C) navigation D) tracking E) disintegration
B) mapping
In the context of GPS-enabled location-based services, the ability to give route directions from one point to another is an example of ________ service.
A) mapping B) disintegration C) navigation D) reintegration E) tracking
C) navigation
________ is used in consumer-to-business e-commerce to have small, well-defined tasks performed by a scalable ad hoc workforce of everyday people.
A) Nearshoring B) Insourcing C) Offshoring D) Crowdsourcing E) Homesourcing
D) Crowdsourcing
________ is a three-digit code located on the back of a credit or debit card that is used for authorization by the card-issuing bank to combat fraud in online purchases.
A) Competitive Fraud Detector B) Card Verification Value C) Online Purchase Processor D) Card Detection Value E) Purchase Processing Value
B) Card Verification Value
Responding to threats and opportunities and continuous planning are based on analyzing internal data primarily from the ________ level of an organization.
A) operational B) executive C) tactical D) business E) strategic
A) operational