Test Chapters 1-6

Question 1

Transmission Model
SMCR
What does it stand for?

Ch. 1

Answer 1

Sender, Message, Receiver, Channel

Question 2

Heterogeneous Audience

1

Answer 2

An audience made up of a mix of people who differ in age, sex, income,education, ethnicity, race, religion, and other characteristics.

Question 3

The Ritual Model

1

Answer 3

A model of the mass communication process that treats media use as an interactive ritual engaged in by audience members. It looks at how and why audience members (receivers) consume media messages. Shared, friends at a superbowl party.

Question 4

The Publicity Model

1

Answer 4

a model of the mass communication process that looks at how media attention can make a person, concept, or thing become important, regardless of what is said about it. Attention.

Question 5

Social Networking & the levels of communication

1

Answer 5

All

Question 6

Intrapersonal Communication

1

Answer 6

Within

Question 7

Interpersonal Communication

1

Answer 7

Between two people

Question 8

Group Communication

1

Answer 8

Fluid between more than 2 people

Question 9

Mass Communication

1

Answer 9

One person to many people

Question 10

The four dimensions of media literacy

Answer 10

Cognitive
Emotional
Asthetic
Moral

Question 11

Cognitive

1

Answer 11

Learned skills & abilities

Question 12

Emotional

1

Answer 12

Evokes feelings

Question 13

Aesthetic

1

Answer 13

Artistic value

Question 14

Moral

1

Answer 14

Ethical moral meaning

Question 15

The peoples Choice Study

2

Answer 15

found that people are more likely to act on opinion of trusted members of their community (Opinion Leaders) than the media.

Question 16

Opinion Leaders

2

Answer 16

Well informed, synthesize info, sometimes influential.

Question 17

Demographics

2

Answer 17

Age, race, income, education, sex, and ethnic background

Question 18

Geographic

2

Answer 18

Location

Question 19

Psychographics

2

Answer 19

Demographics + Lifestyle

Question 20

The Spiral of Silence

2

Answer 20

If minority opinion is pushed down by silcence. Majority is louder.

If people around you like one thing and you don’t your more likely to stay silent on that subject.

Question 21

Gerbner
Mean World Syndrome

2

Answer 21

If you watch alot a news you tend to think the world is worse then it is.

Question 22

Vertical Intergration

3

Answer 22

Owning every part of the process. (Ex. Disney; from writing to distribution)

Question 23

Short Head

3

Answer 23

1 product many buyers

Taylor Swift

Question 24

Long Tail

3

Answer 24

Many projects, many buyers

iTunes

Question 25

Synergy 3

Answer 25

Using different parts of a company to promote. They want your business your whole life.

Question 26

The Big 5 (6) Media Business 3

Answer 26

Time Warner, Disney, Viacom, Bertelsmann, News Corp, GE/NBC

Question 27

The Gutenberg Press- Movable Metal Type- the impact of the invention and how it changed society 4

Answer 27

- Standardizing Language and Spelling - Protestant Reform - Scientific Revolution - More difficult for governments & religion to control the flow of into

Question 28

Postal Act of 1879 4

Answer 28

Gov. subsidy lower cost to mail magazines nationally. Growth in magazine sales.

Question 29

Books Authors role in the book industry 4

Answer 29

Hard work- usually little pay out

Question 30

Pictographs 4

Answer 30

Pictures

Question 31

Ideographs 4

Answer 31

Abstract symbols ( knife and fork pictures on exit signs)

Question 32

Phonograph 4

Answer 32

Letters

Question 33

Colonial Newspapers- What did they report on? 6

Answer 33

Politics

Question 34

The New York Sun- what was its significance? How did it change newspapers? 6

Answer 34

Used newly developed steam engines. Went from producing 350 pages per day to 16,000.

Question 35

The Penny Press- What made it successful? 6

Answer 35

Low cost, broad audience

Question 36

What is news? 6

Answer 36

TTPCRH Timeliness, proximity, prominence, consequence, rarity, human interest.

Question 37

Journalistic Objectivity 6

Answer 37

Biased reporting narrows audiences- objectivity keeps broad readership. (seen as an integrity issue)

Question 38

What is happening to newspapers in the 21st century? 6

Answer 38

Converging to web based.

Question 39

Who are magazine audiences?

Answer 39

narrowed focused. (fishermans magizine, five on five)

Question 40

Mathew Brady

Answer 40

Photo Journalist. known during WW2 for war pictures.

Question 41

Muckraking

Answer 41

Socially active investigative reporting

Question 42

Dick Strolly's Rules for magazine covers

Answer 42

``` Pretty > ugly Rich > poor Music > movies Movies > T.V. Nothing is better then a dead celeb! ```