text and context

Question 1

sign

Answer 1

Anything that represents something else. Examples: a picture of a tree, the word “river,” a knock at the door.

Question 2

signifier

Answer 2

The material representation of the sign (e.g., the written word, a sound, a visual image).

Question 3

signified

Answer 3

The mental concept evoked by the signifier.

Question 4

actor

Answer 4

The subject of an action in a picture (like the subject of a sentence).

Question 5

goal

Answer 5

The object of the action (like the object of a sentence).

Question 6

transactional picture

Answer 6

A picture with both an actor and a goal.

Question 7

Non-Transactional Picture

Answer 7

A picture with an actor but no goal.

Question 8

reacter

Answer 8

When a vector is formed by a gaze (someone looking at something in a picture), the person who is looking.

Question 9

phenomenon

Answer 9

The landscape, visual proposition or participant that is being looked at.

Question 10

vectors

Answer 10

the lines formed by the composition of a picture, representing action or potential action. The gaze is a significant vector.

Question 11

direct address

Answer 11

occurs when a participant in an image (a “reacter”) looks directly at the viewer, creating a vector that bridges the fictional space of the image and the viewer’s reality. This technique demands engagement, often evoking intimacy, judgment, or desire.