The big issue Flashcards
(16 cards)
ideological and institutional context of the big issue
-set up to help homeless people make some money
-present an alternative viewpoints to the mainstream
-to campaign on social and cultural issues
but not be so challenging that it risks losing its potentially mainstream appeal - it still needs to be sold to as many people as possible to make money
vendor centric
our charity work is led by the hopes and aspirations of big issue vendors
-vendors on some covers
-centred around the needs of homeless people
inclusive
social and financial inclusion at the heart of our philosophy
-include lots of marginalised groups - left wing philosophy
non judgmental
we work with anyone who is prepared to engage with self help
-the big issue are challenging this stereotype that all homeless people are alcohol and drug addicts
THE BIG ISSUE’S MANIFESTO
WE BELIEVE in a hand up not a hand out…
Which is why our sellers BUY every copy of the magazine for £1.25 and sell it for £2.50
WE BELIEVE in trade, not aid…
Which is why we ask you to ALWAYS take your copy of the magazine.
Our sellers are working and need your custom.
WE BELIEVE poverty is indiscriminate…
Which is why we provide ANYONE whose life is blightened by poverty with the opportunity to earn a LEGITIMATE income
WE BELIEVE in the right to citizenship…
Which is why The Big Issue Foundation, our charitable arm, helps sellers tackle social and financial exclusion
WE BELIEVE in prevention…
Which is why the Big Issue offers backing and investments to social enterprises, charities and buisnesses which deliver social value to communities
hand up not a hand out slogan
right wing ideology
asking people to work for this money
trade not aid
poverty is indiscriminate
acknowledges that anyone can be homeless - inclusive statement
right to citizenship
eg homeless people should have the right to vote
prevention
helping people are working with charities
the big issue having a manifesto
a manifesto is a set of promises a political party has
the big issue is like a political project - uses the same language
INTRO SENTENCE
The Big Issue magazine provides itself as niche and providing a crictical view that is outside mainstream journalism
introduce the big issue, explain what the question is and then give a brief answer
PEEL!
possible reasons for intertexruality
-to address a specific audience
-to flatter and please an audience
-to communicate a particular message or theme
-to provide an alternative view to the mainstream
Audiences
72% of big issue audience are ABC1
43% are AB social group
mostly left, labour party
psychometric profile = interest, values, lifestyle, attitudes
demographic profile = age, gender, income ethnicity
niche magazine that appeals to particular audiences
who was it founded by and when
founded in 1991 by John Bird and Gordon Rodrick inspired by street news
relaunched in 2012 to serve the vendors more, to help them earn in more varied ways and to also work for those who may have been their readers
contexts
a social / cultural context is something that relates to the wider world being represented in a text
-the big issue reflects creativity culture, assumes the audience will know them
-social inequalities are often reflected in the representations
-multiculturalism and feminism are reflected in representations of social groups
the big issue often adopts a zeitgeist topic or a celebrity
more viewers more money
appealing to audiences by advertisers referring to relevant social and cultual contexts
political context- campaigning
celeb context - attracting audience
multiculturalism - equality + diversity
self managerialism - improvement + aspiration
feminism - focusing on range of gender issues
capitalism
