The Big Issue Flashcards
(2 cards)
1
Q
Industry
A
- Independent magazine company
- Partnership with printing company
- Diversified: Invest, Shop, Bikes, Foundation
- “Hand up not a hand out” demonstrated by giving street vendors magazines for half price, and the homeless vendors sell them for full price and keep their profits
- Not for profit organisation, all profits go back into helping h=the community
- International branches (Japan, Australia, Ireland etc.)
- Digital distribution helps to target audiences who are online regularly
- Online distributor is Zinio
- Early 2000s vendors were selling 300,000 per week
2
Q
Representation
A
- Represents homeless people in a positive and sympathetic way
