The Concept of Business Change Flashcards
(5 cards)
Business change
The alteration of behaviours, policies and practises of a business. Changes in a business can impact every area or just one part of the business.
Proactive approach to change
A proactive approach to change will foresee and take advantage of the business environment in many ways,
Reactive approach to change
A reactive approach to change involves decisions or changes that are made as a result of a given situation occurring.
Key Performance Indicators
a source of data to analyse and evaluate the performance of businesses. Used to measure the efficiency and effectiveness of a business’ performance.
Percentage of market share
The proportion of sales for one business compared to total industry sales expressed as a percentage. A business aims to increase market share as it will reflect more customer sales and greater success than its rivals in the same industry.