The Concept Of Theming Flashcards
(22 cards)
What has become very popular in today’s world?
Theming products, places
Gas stations to theme Parks
Explain the theme scale.
0————–100
No theming, mid holiday theming, up to high - Magic kingdom
Where can a theme be incorporated?
Everywhere, bar tops, fixtures, flooring, sound, smell
Total 100 scaled theming can include items like…
Calling customers specific names, costumes, menu types, products offered, specials,
What did Schmitt say about theming?
1) rely on tech
2) superiority of the brand
3) communication w/ customer should be entertaining
Pine and Gilmore said what about theming?
“Work is theatre and every business is a stage.”
Successful development of a themed attraction is a combo of what 5 elements?
Writing, Design, Financial Projectoins, Audience analysis, and planning
The writing element consists of…
The story
The design element consists of…
Little to all encompassing or immersive experience
The financial projections elect consists of…
The money you have and the recruitment of more, all themes have a diff price tag
The audience analysis element is…
Knowing who it’s for. Cannot pertain to everyone or all audience
IP stands for what and can be used as a what?
Intellectual property, theme
What is a big part of a theme’s storytelling?
The visual aspects
What should be developed through visualization?
Mini stories,
Main Street example- digs store, candy store, shops
What are the two types of audience point of view?
Unfocused and focused
An unfocused POV is…
Wide shot, what you see from afar
Guest only stays for a few moments
Story and visual effects are all around
A focused view is…
Close up or medium shot
More detail
Stay longer
A theme is a combination of what?
Textual and visual ideas
A story or a visual message alone is not a theme
Today, most attraction and parks are themed after what?
Audience familiarity
Audience familiarity is…
Pre-existing intellectual property like recognized folklore, TV shows, movies, landmarks, etc.
Rationality is not important in theme, but what it?
Believability
Theming of a place is done to do what?
Enchanted visitors experience and lengthen their stay
