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Strategic Marketing Practice > The extended enterprise > Flashcards

The extended enterprise Flashcards

1
Q

Define extended enterprise

A

Your company does not only consist of internal resources, but includes the network around your organization

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2
Q

Describe the win-win factors

A 
Knowledge sharing
Learning and innovation
Information exchange
Improving flows and logistics
Incentive systems across borders
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3
Q

What are the three ways of creating shared value?

A
  1. Re-conceiving products and markets
  2. Redefining productivity in the value chain
  3. Enabling local supportive industry clusters
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Strategic Marketing Practice (5 decks)

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