THE GUARDIAN (INDUSTRY CONTEXT)

Question 1

Genre?

Answer 1

Broadsheet newspaper (focuses on hard news, investigative reporting, global issues)

Question 2

Founded?

Answer 2

1821 (Manchester)

Question 3

Who owns ‘The Guardian’?

Answer 3

• Scotts Trust owns Gurdian Media Group (GMG)

Question 4

Scott’s Trust?

Answer 4

Non-profit organisation established to protect the editorial independence and journalistic integrity of the Guardian–ensuring it remails free from commercial or political interfernece.

2.8 % share in UK’s print news market

215 million annual revenue.

Question 5

Guardian Media Group (GMG)?

Answer 5

A British media company owned by the Scott’s trust and functions as their commercial arm (operates Guardian.Com, The Observer)

Question 6

Buissness model?

Answer 6

Non-profit buisness model- all profits are reinvested into journalism.

Free access to online content (no paywall) reflects public service ethos.

Digital arm created to offset print media industry decline (website, social media presence)

Question 7

How did TG reduce production costs?

Answer 7

Transitioning from Berliner format to tabloid format (reduced costs by 19 million)

Question 8

Technological development?

Answer 8

Very successful digital arm (website, app, social media, daily tablet edition)

The Guardian has over a 15% market share for combined print and online ciculation.

Question 9

Funding?

Answer 9

Reader contributions

Scott Trusts socially responsible investments

private donor (Bill Gates)

Sponserships with Unilever, Unicef, Philips and Yahoo (enhace global reach)

Question 10

Popularity of The Guardian (print/ online)

Answer 10

print- 3.1 mil readers

Digital- 21 million readers

Question 11

Political beliefs?

Answer 11

Politically centre left, liberal progresssives

Support Labour/ Green policies (though not uncritically)

Critical of conservative goverments, coperate capitalism, brexist and austerity.