The influence of media, social networking, advertisements and marketing have on BVA Flashcards
(15 cards)
What does BVA stand for in the context of media influence?
BVA stands for Brand Value Assessment.
True or False: Social networking has no impact on consumer behavior.
False.
Fill in the blank: Advertisements often aim to create _____ in the minds of consumers.
brand awareness.
What is one primary effect of media on BVA?
Media shapes public perception and brand reputation.
Multiple Choice: Which platform is most commonly associated with social networking?
Facebook.
How do advertisements affect consumer purchasing decisions?
Advertisements can create emotional connections and influence perceptions of necessity.
True or False: Marketing strategies do not need to adapt to social media trends.
False.
What role does user-generated content play in social networking?
It enhances authenticity and trust in brand messaging.
Fill in the blank: The _____ effect refers to the increased likelihood of purchase due to repeated exposure to advertisements.
mere exposure.
What is one challenge that brands face due to social networking?
Managing negative feedback and public relations crises.
Multiple Choice: Which of the following is a key component of successful marketing?
Target audience identification.
What is the relationship between advertisements and consumer emotions?
Advertisements often leverage emotions to create stronger connections with consumers.
True or False: Influencer marketing is a strategy that utilizes social networking platforms.
True.
Fill in the blank: Effective marketing campaigns often rely on _____ to measure success.
analytics.
What impact do social media algorithms have on brand visibility?
They determine which content is shown to users, affecting engagement and reach.
