The marketing Flashcards by Julie T

Q

Une réclame

Une publicité

A

An ad
An advert
An advertisement

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Une marque

A

A brand

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Une publicité à la télévision

A

A commercial

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Un consommateur / un utilisateur

≠ un client

A

A consumer

≠ a customer

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Rivaliser

A

To compete

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

La conception

A

The design

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

La distribution

A

The distribution

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

L’utilisateur final

A

The end-user

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Un bon rapport qualité-prix

A

A good value

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Un contrat de crédit

A

A hire purchase

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Une image de marque

A

A brand image

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Une étiquette

A

A label

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Une commande par correspondance

A

A mail order

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Matériaux

A

Materials

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Une annonce de journaux

A

A newspaper ad/advert/advertisement

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Une opportunité

A

Opportunity

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Un point de vente (magasin/boutique)

A

An outlet

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Un lieu/ un endroit

A

A place

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Une affiche

A

A poster

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Un prix

A

A price

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Un produit manufacturé

Study These Flashcards

A

A product

Q

Un produit alimentaire de la ferme

Study These Flashcards

A

A produce

Q

produire

Study These Flashcards

A

To produce

Q

Une promotion

Study These Flashcards

A

A promotion

les relations publiques

public relations

un spot radio / une pub radio

a radio spot

rivaux

rivals | competitors

satisfaire

to satisfy

une force

a strength

une menace

a threat

menacer

to threat

acheter en gros

to buy wholesale

un grossiste

a wholesaler

la vente au détail

a retail

un détaillant

a retailer

acheter au détail

a buy retail

être en compétition contre

to compete against

la confiance du client

customer loyalty

un logo

a logo

un appel emotionnel

an emotional appeal

un dispositif de pointe

a state-of-the-art devise

une copie d'original

a mee-too product

la fidélité à la marque

brand loyalty

un élément de vente exceptionnel

a unique selling point

une copie hors marque

an off-brand copy

vendre

to sell

en soldes

on sale

un commercial / un vendeur

a salesman

la durée de conservation

the shelf life time

un appel rationnel

a rational appeal