The Material Self Flashcards
MATERIALISM vs MATERIAL SELF
excessive concern with material possessions
money-oriented
MATERIALISM
MATERIALISM vs MATERIAL SELF
strong connection between people’s possessions and their identity
MATERIAL SELF
according to _ understanding the self can be examined through its different components.
+ Material Self
+ Social Self
+ Spiritual Self
William James
4 MATERIAL SELF INVESTMENT - We are directly attached to this commodity that we cannot live without. We strive hard to make sure that this body functions well. Any ailment directly affects us. We do have certain preferential attachment or intimate closeness to certain body parts because of its value to us
MATERIAL SELF INVESTMENT - BODY
4 MATERIAL SELF INVESTMENT - The fabric and style of the clothes we wear bring sensations to the body to which directly affect our attitudes and behavior.
Clothing is a form of self-expression. We choose and wear clothes that reflect ourselves.
MATERIAL SELF INVESTMENT - CLOTHES
4 MATERIAL SELF INVESTMENT - Our parents and siblings hold another great important part of ourselves. What they do or become affects us. When an immediate family dies, part of ourselves dies too. When their lives are in success, we feel their victories as if we are the one holding the trophy. We also share their failures and shame. We care, love, and protect our immediate family.
MATERIAL SELF INVESTMENT - IMMEDIATE FAMILY
4 MATERIAL SELF INVESTMENT - where our heart is. It is the earliest nest of our selfhood. Our experiences inside the home were recorded and marked on particular parts and things in our home. There was an old cliché about rooms: “If only walls can speak.” The home thus is an extension of self, because, in it, you can directly connect yourself.
MATERIAL SELF INVESTMENT - HOME
The actions and decisions that people or households make when they choose, buy, use, and dispose of a product or service.
CONSUMER BEHAVIOR
4 (FACTORS INFLUENCING CONSUMER BEHAVIOR)
They are temporary in nature and include physical factors such as a store’s location, layout, colors, music, lighting, and even scent. Companies try to make these factors as favorable as possible. Other situational factors include holidays, time, and moods of the consumer.
SITUATIONAL FACTORS
4 (FACTORS INFLUENCING CONSUMER BEHAVIOR)
- These factors include demographic factors such as age, gender, income, occupation, etc. It also depends on one’s interest and opinions. To further understand consumers, companies also look more closely at their lifestyles—their daily routine, leisure activities, etc.
PERSONAL FACTORS
4 (FACTORS INFLUENCING CONSUMER BEHAVIOR)
- This factor also includes social class, level of education, religious and ethnic background, sexual orientation, customer orientation, and people around you—family, friends, or social network. Different cultures have varying costumes and rituals that influence how people live their lives and what products they purchase.
SOCIAL FACTORS
4 (FACTORS INFLUENCING CONSUMER BEHAVIOR)
A person’s ability to understand information, perception of needs, and mindset influence consumer behavior. One’s reaction to a marketing campaign will depend on one’s beliefs and state of mind.
PSYCHOLOGICAL FACTORS
