The material self Flashcards
Your concept of self as reflected
in a total of all the tangible
things you own. The material
self includes our bodies and
those tangible possessions
that give us identity
MATERIAL SELF
is the study of signs that Barthes
introduced. Examine how words,
photographs, images and objects can work as language to communicate a range of ideas, associations and feelings.
Semiotic
Refers to its physical form
Signifier-
Refers to mental concepts
Signified-
relate to the functional properties of a product (Ex. A
person bought a pick-up style of car for family and business functions)
Instrumental Functions
Signify personal qualities, social standing, group affiliation and gender role. (Ex. For instance buying an iPhone instead of other mobile phones.)
Social Symbolic Functions-
refer to the extent
to which material possessions may be used to communicate group membership and status. (Ex. Buying or renting a condo unit in
Makati city)
Categorical Functions-
reflect a person’s unique qualities, values or attitudes. There are people who may represent themselves
by collecting objects of a particular brand. Others may express their favorite color through the color of their accessories.
Self-Expressive Functions-
is defined as
*The study of things that a person lacks/needs.
*How people make use of the things that they have.
*Making the right decisions.
*It is the condition of the person, group or region as
regards to material prosperity.
Economics
is the ability of individuals and families to consistently meet their needs.
Economic self-sufficiency-
manifested, in
particular, in the subjective assessment of
the economic status of the individual:
* property
* money
* economic risk
* poverty
* wealth
* other economic targets
Economic consciousness
is a psychological phenomenon,
reflecting the psychological
attitudes of the individual to
himself, as a subject of economic
activity.
Economic identity
The extent to which people believe
they can derive of recognition or
achievement from owning and using the
right list of product, can be an important
motivator of behavior.
- Status
importance ascribed to the
ownership and acquisition of material
goods in achieving major life goals. (Ex. We
will buy a flat screen tv of a known brand
with latest features because it is more
expensive than other models.)
- Materialism
is a concept used in
Environmental Psychology.
*Affective Motive-
serves as a motivator of pro environmental
behavior. People does not only buy goods because they need them but more so because of the joy of buying.
*Affect (emotions)
when a
person is expecting to feel good
or guilty when doing something.
*Anticipated affect
pattern of
consumption that describe the
consumer.
Consumer identity-
preoccupation with and an inclination towards the buying of consumer goods. Also based in the theory that an increasing consumption of good is economically desirable.
Consumerism-
a field that combines
behavioral and cognitive
psychology theory with
conventional economics
and finance to provide
explanation for why
people make irrational
financial decision.
Behavioral Finance
