The Media - Ownership and Control: Marxist Instrumentalist Flashcards

1
Q

Bagdikian (2004)

A

22 companies owned and operated 90% of media in the USA

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2
Q

Curran - domination by media conglomerates

A

over 3/4 of most visited websites affiliated with largest media corporations

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3
Q

Ralph Miliband - media owners control media content

A
  • journalists depend on owners for their jobs, so will not use any apparent autonomy (independence) to resist the dissemination of the bourgeoisie ideology
  • manipulate content to transmit a conservative ideology, thus narrowed and biased
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4
Q

A03

A

Pluralists: content is driven by profit not ideology
New media: audience is interactive, participatory culture, actively thinking

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