The Messy but Essential Pursuit of Purpose Win- win solutions are less common than we think. Flashcards
what is Gotham green and what do they priortize
Gotham green is deeply committed to positive commercial and social outcomes.
Priortize long term valuve creation.
what challenges did Gotham green face and what do they do
Challenges - single use plastic despite sustainability - trade offs for necessary long term valuve creation
Advanced hydroponic farming
they are a purpose drivin deep purpose start up
what is true about deep purpose
While many companies claim to prioritize both profit and purpose, true “deep purpose” businesses are more successful in achieving this balance by being willing to make short-term sacrifices for long-term gains.
Embed their mission in every aspect of their operation from strategy to culture.
How do deep purpose companies navigate trade offs
They navigate trade-offs by prioritizing purpose as a guiding principle and actively seeking win-win solutions whenever possible.
Gotham green and Livonogo passge paragrpgh what was the example
For example, Gotham Greens faced a packaging dilemma and ultimately chose PET plastic after extensive research, guided by its commitment to sustainability.
what do leaders need to be able to do any how is this exmplified by Livongo
It emphasizes the need for leaders to engage stakeholders, gather insights, and make informed choices that balance short-term sacrifices with long-term benefits. Livongo’s unconventional trade-offs, such as giving away glucose test strips,
what do Etsy do
Etsy navigate higher-stakes trade-offs by rebalancing among stakeholders and prioritizing accountability.
Since Recuirt and Mahinda group pritotize social valuve alongside finical return what are some examples
Recruit, for instance, funds projects that aim to deliver both social value and profitability, while Mahindra Group’s farming equipment business offers its technology free of charge to cash-poor farmers, aligning with the company’s mission of driving positive change.
effective communition how does that make a difference
openly explain their purpose-driven choices to shareholders and employees, emphasizing how these decisions contribute to long-term benefits.
companies like Bühler in justifying their pursuit of sustainability standards to customers.
Bühler emphasizes its purpose during later stages of business negotiations, highlighting how its commitment to sustainability distinguishes it from competitors.
what is the passage ulitimate goal
the passage emphasizes the importance of acting with intention in an imperfect world. It acknowledges that win-win solutions are not always feasible and that short-term sacrifices may be necessary to achieve broader long-term benefits
what does the passage undersoce
pursuing purposeful actions and making thoughtful efforts to serve all stakeholders to the greatest extent possible
what does the passsage advocate
Finally, the passage advocates for accepting “good-enough-for-now” solutions that lead to broader long-term benefits.
