The Mirror Flashcards
Who owns the mirror?
Reach PLC (formally known as Trinity Mirror)
They claim ‘…At Reach, we have a clear core purpose: speaking up and shining a light on the truth.’
How much did the average daily sales drop in February 2022?
9%
How did the mirror respond to technological change?
By launching the mirror online and establishing a presence on online media sites.
Who regulates the mirror?
IPSO (Independent press standards organization)
Why is IPSO problematic when it comes to regulation?
It is not backed by the government and is fully funded by the newspaper industry itself.
It is anti-Leveson in its approach - doesn’t follow the recommendations of the inquiry.
How have Reach PLC diversified over years?
They have began to publish more local papers alongside the national papers that they already have ownership over.
This has helped them to make more money and stay successful.
How is Reach PLC horizontally integrated?
It buys out other competing companies and absorbs their title with its own.
For example, they bought out the Daily Express.
This means they can remain powerful and a leader.
They can also share journalists - eg. stories shared at no extra cost.
How does The Mirror aim to regulate their website?
Through use of bots and algorithms to regulate comments.
But, context is not understood - may take away things that are not offensive or may miss things.
What alternative revenue streams has The Mirror utilised?
There is lots of advertising space online.
They offer premium rate phone lines so people can phone and get their horoscopes/ betting results/ national lottery results.
Betting section on the website - use card details.
Dating section on website - have to pay for.
How does The Mirror website link to Clay Shirky’s theory?
The website shows how audiences are now more active - eg. dating and betting section.
What is a benefit of maintaining interactivity on their website?
This ensures newspapers and the industry remain relevant for certain audiences.
What elements of The Mirror website fits in with the target audience?
Opportunities to win competitions - aimed at lower/ working class readers.
Example: ‘Win £100 shopping vouchers for top supermarkets’.
Left wing articles - aimed at left wing supporting audiences.
Example: ‘42 wild and unhinged moments from Donald Trump’s first 100 days back in the White House’.
Celebrity news with more focus on images than text - aimed at audiences with a lower reading age who engage more with soft news.
Example: ‘Khloe Kardashian shows off jaw-dropping new figure in bikini snaps - but fans hit out’.
