The Principles Of Design Flashcards

(50 cards)

1
Q

How many principles of design are there?

A

8

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2
Q

What are the principles of design?

A
Pattern
Contrast
Emphasis
Balance
Scale
Proportion
Rhythm
Unity
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3
Q

What is pattern?

A

Pattern is something that is REPEATED in a design

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4
Q

What can be repeated in a pattern?

A

Colour
Shapes
Lines
Motifs

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5
Q

Why do artists use pattern?

A

To create decorative elements
To utilise negative space
For effective balance

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6
Q

What is contrast?

A

Contrast is when one object is totally different to another object in a design

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7
Q

What does contrast do?

A

It draws attention to the focal point

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8
Q

Where does contrast occur?

A

With two elements that are opposites

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9
Q

How many types of contrast are there?

A

4

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10
Q

What are the four types of contrast?

A

Light contrast
Separation contrast
Detail contrast
Colour contrast

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11
Q

Explain light contrast

A

Objects stand out if they are in an area of BRIGHT LIGHT surrounded with an area of DARKNESS, and vice versa

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12
Q

Explain separation contrast

A

A single object will stand out if it is placed SEPARATE from a group of the same object

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13
Q

Explain detail contrast

A

A DETAILED object will stand out on a PLAIN background, and vice versa

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14
Q

Explain colour contrast

A

An object that is a DIFFERENT COLOUR to its surroundings will stand out

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15
Q

What does emphasis do?

A

It draws the viewers eye to the FOCAL POINT

Emphasis helps the viewer’s eye to move over the artwork with DIRECTIONAL FORCES

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16
Q

How is emphasis used?

A

The artist will use emphasis to direct the eye from ONE PART of the design TO THE NEXT
The artist will direct the eye in a SPECIFIC SHAPE due to the COMPOSITION

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17
Q

How many things can affect emphasis?

A

Four

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18
Q

What four things can affect emphasis?

A

Contrast
Scale
Proportion
Pattern

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19
Q

When is a design balanced?

A

When artworks are AESTHETIC

Different objects have different VISUAL WEIGHT in an artwork

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20
Q

How many types of balance are there?

A

3

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21
Q

What are the types of balance?

A

Symmetrical
Asymmetrical
Radial

22
Q

Explain symmetrical balance

A

Two objects of EQUAL VISUAL WEIGHT will be placed on OPPOSITE sides of the artwork

23
Q

Explain asymmetrical balance

A

MOST of the VISUAL WEIGHT will be on ONE SIDE

24
Q

Explain radial balance

A

There will be a CENTRAL FOCAL POINT and the other objects RADIATE OUT from the center

25
What is scale?
Scale refers to the SIZE of an artwork | Scale has a large impact on EMOTIONS
26
What are the types of scale?
Big Average Small
27
Explain big scale
LARGE sculptures or artworks DOMINATE the space They can be seen from FAR away and can INFLUENCE more people LARGE artworks send a "LOUD" message
28
Explain average scale
Average artworks ensure the viewer is UNAWARE of the size The viewer will pay more ATTENTION to the ARTWORK ITSELF An average sized artwork sends a CLEAR message
29
Explain small scale
``` Small artworks are DETAILED Small artworks create a feeling of INTIMACY They are very PERSONAL Small artworks will leave an IMPRESSION Small artworks send a QUIET message ```
30
What artist uses big scale?
Ron Mueck
31
What is proportion?
The RELATIONSHIP between objects and elements of art Refers to NUMBERS/quantities in relation to one another It affects the MEANING in an artwork
32
How many types of proportion are there?
3
33
What are the types of proportion?
Linear perspective Threatening Importance
34
Explain linear perspective
Also known as one point perspective | When objects that are SMALLER and in the BACKGROUND appear to be FURTHER away
35
Explain threatening perspective
Objects that would NORMALLY be SMALL but that have been MADE LARGE in an artwork in relation to objects that are in normal scale appear THREATENING The opposite is also true (large made small=nonthreatening)
36
Explain importance proportion
Objects that are BIGGER and in the FOREGROUND appear more IMPORTANT than others
37
Which artist uses importance proportion?
Gustave Caillepotte
38
What is rhythm?
An ELEMENT that is REPEATED in a design | It is an example of DIRECTIONAL FORCES
39
What is rhythm used for?
To DIRECT the movement of the eye THROUGH THE PAINTING
40
How many types of rhythm are there?
5
41
What are the types of rhythm?
``` Random Regular Alternating Progressive Flowing ```
42
Explain random rhythm
Elements are repeated WITHOUT ORDER
43
Explain regular rhythm
Objects that are SIMILAR in SIZE and LENGTH are repeated
44
Explain alternating rhythm
When the artist MAKES A CHANGE in the PLACEMENT or content of an original MOTIF
45
Explain progressive rhythm
The repeated element's SIZE changes
46
Explain flowing rhythm
LINES that create movement
47
What artist uses random rhythm?
Jackson Pollock
48
Which artist uses regular rhythm?
Andy Warhol
49
What is unity?
When all the elements of art and the principles of design COMBINE in an AESTHETIC artwork
50
How is unity created?
The elements combine to form a harmonious WHOLE When there is a specific FOCAL POINT When the TITLE is relevant to this focal point When the COMPOSITION is successful The THEME of the artwork is the FOCAL POINT and helps to show the MEANING The artwork has to be AESTHETIC