The Relationship Between Media And Sport Flashcards
(11 cards)
What is the development of media coverage
- Print Media
• Main source of sports news historically.
• Offered match reports, interviews, and analysis.- Television
• Brought live sport to homes, boosting popularity.
• Colour TV and camera angles improved viewing experience. - Digital Media
• Social media, live streaming, and apps provide instant updates.
• Fans interact with athletes and watch sport anytime, anywhere.
- Television
Reasons for Growth of Live Media/Social Media Coverage
-Increased demand for instant access to sports.
-Social media allows direct engagement between athletes and fans.
-Growth of global fanbases.
-Advancement in technology making live streaming more accessible and high-quality.
Implicaitons for performers, supporters and the sport
For Performers:
-Positives: Greater exposure, sponsorship opportunities, personal brand growth.
-Negatives: Increased scrutiny, online abuse, pressure to perform.
For Supporters:
-Positives: Greater access to content, more engagement, behind-the-scenes insight.
-Negatives: Cost of subscriptions, risk of misinformation.
For the Sport:
-Positives: Increased funding, popularity, professionalisation.
-Negatives: Over-commercialisation, changes to scheduling to suit broadcasters.
How did sky sports change football and the advantages and disadvantages of this
- they proposed a premier league
- they could control the league and the clubs (pay and money)
-players wages rose
-there were more teams
-teams improved
-spiraled into more sports
Advantages
- more money in sport
- bigger fan base and audience
- attract more money from advertisement and sponsors
- invest money in facilities
Disadvantages
- lead to much more deviance
- more spectatorism rather than participation
Golden triangle
The Golden Triangle describes the interdependent relationship between sport, media, and sponsorship, where all parties benefit.
• Sport gains exposure and funding.
• Media gains content that attracts large audiences.
• Sponsors get advertising through televised events.
Key Points:
• Businesses are drawn to sport for advertising opportunities via TV and media presence.
• Networks (e.g. ABC, NBC) pay millions to broadcast live sport, due to high audience demand.
• In the USA, sport is part of the entertainment industry—commercial breaks are common to maximise ad revenue from sponsors.
What are the sources of media in sport
- Newspapers
• Tabloids (e.g. The Sun, The Mirror) focus on popular, male-dominated sports like football.
• Broadsheets (e.g. The Guardian, The Telegraph) offer in-depth analysis and more variety, though still male-focused.- Social Media
• Platforms like Instagram, TikTok, and X (Twitter) provide instant updates, athlete interaction, and fan engagement. - Internet
• Offers wide access to live scores, streaming, articles, forums, and updates.
• Has had a huge influence on sport consumption and global reach. - Radio
• Began live event reporting in the 1920s (e.g. football, cricket, rugby).
• Still popular for live commentary and analysis. - Television
• Live, instant coverage for large audiences at relatively low cost.
• Raised athlete profiles, popularised lesser-known sports, but can also sensationalise issues in sport.
- Social Media
Evaluate the relationship between sport and the media
Overview:
• Media has become central to everyday life and sporting culture, shaping how fans engage with teams and creating pressure to win at all costs.
• It creates emotional affiliation, boosts commercial value, and influences how sport is perceived and consumed.
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Positive Influences:
• Increased access & engagement: Social media platforms like Twitter and Facebook provide instant updates, interaction, and behind-the-scenes content.
• Promotes values like competition and achievement, and builds fan communities.
• Shapes sporting narratives through storytelling, highlights, and dramatization—making sport more entertaining.
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Negative Influences:
• Constructive or destructive: Media can build up or damage reputations (e.g. campaigns swaying public opinion).
• Commodification of sport: Athletes become products, with little resistance from themselves or governing bodies due to financial gains.
• Focus on spectacle over substance: Emphasises drama, controversy, and individualism rather than team values or fair play.
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Conclusion:
The relationship is mutually beneficial but complex—while media elevates sport, it also shapes it to fit commercial and cultural agendas, sometimes at the expense of integrity and equality.
What is the impact of media in sport?advantages
-Increases awareness and access to sports
-Increases the amount of money for sport/improves earnings potential
-Attracts sponsors/advertises to a sport
-Increases level of popularity/widen spectator base/role model/stars
-Raises standard of performance/entertainment
-Use of media technology in helping officials/empire/video ref
What is the impact of media in sports- disadvantages
1.Disrupted Viewing Experience-Ad breaks interrupt the flow of the game.
2.Ticket Prices & Availability-Higher prices and tickets often go to sponsors, limiting access for fans.
3.Popularity Bias-Mainstream sports get more coverage, leaving minority sports behind.
4.Public Opinion ControL-Media can shape public perception of athletes and teams.
5.Lower Attendance-Televised events lead to fewer fans attending live.
Technological Developments:
-HD and 4K broadcasts, slow motion replays, multiple camera angles.
-Virtual Reality (VR) and Augmented Reality (AR) for immersive experiences.
-Interactive features on apps and social media (polls, commentary, live stats).
Advantages and disadvantages of Specific Sports Media Packages and Pay-Per-Vie
Advantages of Specific Sports Media Packages and Pay-Per-View:
1. Revenue Generation
• Increases funding for clubs, leagues, and athletes.
2. Exclusive Content
• Provides high-quality and tailored viewing experiences.
3. Investment in Sport
• Helps fund better facilities, coaching, and talent development.
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Disadvantages of Specific Sports Media Packages and Pay-Per-View:
1. Access Limitations
• Some fans may not afford subscriptions or PPV events.
2. Commercial Dominance
• Broadcast schedules are driven by commercial interests, prioritizing money over merit.
3. Fragmentation
• Fans need multiple subscriptions to access different sports/events, leading to inconvenience.
